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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Die Bedeutung der Behavioral Finance, dem Forschungszweig, der sich
mit dem Einfluss psychologischer Mechanismen auf okonomisches
Handeln befasst, wird kaum mehr bestritten. Die Literatur befasste
sich bislang mit dieser Thematik eher auf der wissenschaftlichen
Ebene. In diesem Buch verknupfen zwei Praktiker aus der
Versicherungswirtschaft Sachkompetenz und
Psychologie/Verantwortungsorientierung zu ausgereiften und
erprobten Beratungskonzepten."
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