This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research. The Handbook on the Business of Sustainability offers a comprehensive review of research and empirical evidence on sustainable business, exploring the importance of private sector engagement and implementation. World leading scholars cover the key areas such as organization, execution and the measurement of outcomes and social impact. The insightful case studies also provide critical context and complement the chapters highlighting emerging practices and solutions for the successful application of sustainability initiatives in business. The Handbook will be an invaluable resource for academics, practitioners, and policymakers to reflect on the 'concept and practice' of articulating and strategizing in order to achieve sustainability targets.

This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research.   The Handbook on the Business of Sustainability offers a comprehensive review of research and empirical evidence on sustainable business, exploring the importance of private sector engagement and implementation. World leading scholars cover the key areas such as organization, execution and the measurement of outcomes and social impact. The insightful case studies also provide critical context and complement the chapters highlighting emerging practices and solutions for the successful application of sustainability initiatives in business.   The Handbook will be an invaluable resource for academics, practitioners, and policymakers to reflect on the ‘concept and practice’ of articulating and strategizing in order to achieve sustainability targets.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Legendary Grammy Award-winning and Academy Award-nominated record producer George Martin shares tales from his life and musical career with the Fab Four.

George Martin spotted the Beatles' talent, and recorded and produced The Fab Four from the start right through to The Beatles Anthology. Often called “the fifth Beatle,” Martin not only produced but also arranged some of the band’s most iconic and distinctive songs, including “Yesterday.” In this witty and charming autobiography, Martin describes exactly what it was like to work in the studio with the Beatles―from their first audition (and his decision to scrap Pete Best on drums) to the wild experimentation of Sgt. Pepper, complete with sound effects, animal noises, and full orchestras in evening dress at the direct request of Paul McCartney.

All You Need Is Ears is an intimate insider’s look at the most important pop group of all time, and how they made the music that changed the world: it’s an inimitable look at the Beatles’ creative process, and at the interplay of genius and practical improvisation that gave them their sound. It’s an indispensable read for Beatle lovers and anyone interested in how the world of popular music really works.