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Applied Calculus for Business, Economics, and the Social and Life
Sciences, Expanded Edition provides a sound, intuitive
understanding of the basic concepts students need as they pursue
careers in business, economics, and the life and social sciences.
Students achieve success using this text as a result of the
author's applied and real-world orientation to concepts,
problem-solving approach, straight forward and concise writing
style, and comprehensive exercise sets. More than 100,000 students
worldwide have studied from this text!
Calculus for Business, Economics, and the Social and Life Sciences,
Brief Edition provides a sound, intuitive understanding of the
basic concepts students need as they pursue careers in business,
economics, and the life and social sciences. Students achieve
success using this text as a result of the author's applied and
real-world orientation to concepts, problem-solving approach,
straight forward and concise writing style, and comprehensive
exercise sets. More than 100,000 students worldwide have studied
from this text!
The first edition of Gerald Bradley's Benefit Realisation
Management quickly established itself as the definitive, practical
guide to using measures to track performance throughout the life of
a project or programme; enabling organisations to eliminate wasted
investment, realise more benefits and realise them earlier. The
second edition takes you step-by-step through the benefits
realisation process, explaining along the way, how to: * define
your projects and programmes by mapping the benefits * produce a
convincing and accurate business case * communicate the benefits
and get all your stakeholders on board * agree the measures you
will use to encourage the desired behaviours, to monitor progress
and to assess the ultimate success of the project or programme *
use the benefits realisation approach to understand and address the
human aspects of the project, including resistance to change,
training needs and new ways of working * integrate this approach
into your organisation's culture and systems The second edition
includes expanded guidance on benefits realisation for portfolio
management and includes revisions to the original text along with
additional case study examples. The text of the latest edition is
now printed in four-colour which make the detailed and varied
benefit maps throughout the text immediately more striking and
comprehensible. The benefits realisation management methodology
fits closely with existing programme and project management
approaches such as MSP and Prince 2, making it appropriate for both
public and private sector environments. If you are investing
heavily in change management, IT infrastructure or project working,
then this book is a must-read that will justify its price many
times over.
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