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Fort Gordon (Hardcover)
Sean Joiner, Gerald Smith, Robert Anzuoni
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R702
Discovery Miles 7 020
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Ships in 12 - 17 working days
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This unique book goes beyond examining individual aspects of
political behavior. In Political Behavior, the authors pose a model
of how citizens behave in the political arena and suggest that
particular expressions provide clues about where citizens locate
their behaviors within the contexts defined by this model. The
focus is on how ethical, empirical, and prudential issues affect
political behavior. The author's approach is contextual, making the
discussion energetic and enlightening. Political Behavior serves as
a multidisciplinary approach to the study of political behavior. It
will be a valuable text for courses and seminars such as political
behavior, political theory, logic, political philosophy, political
participation, government, business, political economy, and
political sociology.
How do leaders, managers, and proprietors go about the essential
task of setting prices? What biases enter into this process, and
why? How can a business debias its price setting to become more
productive, strategic, and profitable? Combining perceptive
insights from behavioral economics with leading-edge ideas on price
management, this book offers a new approach to pricing. Gerald
Smith demonstrates why understanding, reframing, and refining
everyday pricing processes-a firm's or manager's pricing
orientation-results in a better long-term pricing strategy. He
explores how pricing actually happens in practice and shows how to
identify and remove the psychological blinders that cause
suboptimal decisions and policies. Smith details how to improve
pricing orientation by combining the soft behavioral skills that
intuitively shape and refine pricing practice with the hard
analytic skills that guide and structure pricing strategy. The
result is more rational and more profitable pricing-with respect to
not only revenue and profitability but also employee productivity
and customer satisfaction. Offering an accessible and actionable
model, Getting Price Right is the first book to apply behavioral
economics to managerial price setting. It is a must-read for
corporate business leaders, thought leaders, and professionals
interested in advances in pricing and for managers, entrepreneurs,
proprietors, and small and midsize business owners whose everyday
work involves pricing.
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