A selection of the History, Scientific American, and Quality Paperback Book Clubs For a very brief moment during the 1960s, America was moonstruck. Boys dreamt of being an astronaut; girls dreamed of marrying one. Americans drank Tang, bought "space pens" that wrote upside down, wore clothes made of space age Mylar, and took imaginary rockets to the moon from theme parks scattered around the country. But despite the best efforts of a generation of scientists, the almost foolhardy heroics of the astronauts, and 35 billion dollars, the moon turned out to be a place of "magnificent desolation," to use Buzz Aldrin's words: a sterile rock of no purpose to anyone. In Dark Side of the Moon, Gerard J. DeGroot reveals how NASA cashed in on the Americans' thirst for heroes in an age of discontent and became obsessed with putting men in space. The moon mission was sold as a race which America could not afford to lose. Landing on the moon, it was argued, would be good for the economy, for politics, and for the soul. It could even win the Cold War. The great tragedy is that so much effort and expense was devoted to a small step that did virtually nothing for mankind. Drawing on meticulous archival research, DeGroot cuts through the myths constructed by the Eisenhower, Kennedy, and Johnson administrations and sustained by NASA ever since. He finds a gang of cynics, demagogues, scheming politicians, and corporations who amassed enormous power and profits by exploiting the fear of what the Russians might do in space. Exposing the truth behind one of the most revered fictions of American history, Dark Side of the Moon explains why the American space program has been caught in a state of purposeless wandering ever since Neil Armstrong descended from Apollo 11 and stepped onto the moon. The effort devoted to the space program was indeed magnificent and its cultural impact was profound, but the purpose of the program was as desolate and dry as lunar dust.

"You are one of the unremembered heroes of the war," wrote Lord Beaverbrook to Archibald Sinclair in 1961, no man acted with more balance, with more judgement or greater restraint than yourself. Sinclair, a wealthy landowner from the north of Scotland, was Liberal Party leader from 1935 to 1945 and Air Minister throughout Winston Churchill's ministry during the Second World War. He played a crucial role in both the Battle of Britain and in the strategic bombing of Germany. During his career, he locked horns with Churchill (a lifelong friend and companion), Beaverbrook, Hugh Dowding and Bomber Harris. Many wished to destroy him. His political survival during the height of World War II is testimony to his remarkable skill and resilience.

A consummately talented politician, Sinclair played an important part in the major controversies of mid-century: appeasement, unemployment policy, the Abdication, rearmament and war. His integrity and sense of honor set him apart in an age of opportunism and betrayal. A devout believer in liberalism, Sinclair carried his party through its dark age, modernizing the demoralized and disintegrating 19th-century relic. This biography contains much previously unpublished correspondence between Churchill and Sinclair (including especially striking letters dating from the First World War) and provides revealing glimpses into the lives of many other important figures of that day. An absorbing portrait of a private and a passionate man, "Liberal Crusader" is must reading from anyone interested in the history of World War II, in the legacy of Winston Churchill, and in British history and politics in general.

Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.