0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (2)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Vertical Cooperative Advertising in Supply Chain Management - A Game-Theoretic Analysis (Hardcover, 2015 ed.): Gerhard Aust Vertical Cooperative Advertising in Supply Chain Management - A Game-Theoretic Analysis (Hardcover, 2015 ed.)
Gerhard Aust
R3,189 R1,831 Discovery Miles 18 310 Save R1,358 (43%) Ships in 12 - 17 working days

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

Vertical Cooperative Advertising in Supply Chain Management - A Game-Theoretic Analysis (Paperback, Softcover reprint of the... Vertical Cooperative Advertising in Supply Chain Management - A Game-Theoretic Analysis (Paperback, Softcover reprint of the original 1st ed. 2015)
Gerhard Aust
R1,911 Discovery Miles 19 110 Ships in 10 - 15 working days

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Blood Brothers - To Battleground…
Deon Lamprecht Paperback  (1)
R290 R195 Discovery Miles 1 950
Loot
Nadine Gordimer Paperback  (2)
R383 R318 Discovery Miles 3 180
Casio LW-200-7AV Watch with 10-Year…
R999 R884 Discovery Miles 8 840
Knock At The Cabin
Dave Bautista, Jonathan Groff, … DVD R133 Discovery Miles 1 330
M3GAN
Allison Williams, Violet McGraw, … DVD R133 Discovery Miles 1 330
Croxley Create Modelling Clay - Assorted…
R20 R15 Discovery Miles 150
Milex Rechargeable Floor Fan 12"
R1,980 Discovery Miles 19 800
Elecstor 18W In-Line UPS (Black)
R999 R404 Discovery Miles 4 040
Butterfly A4 160gsm Board - Bright…
R28 Discovery Miles 280
Polaroid Fit Active Watch (Pink)
R760 Discovery Miles 7 600

 

Partners