Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Semiconductor heterostructures represent the backbone for an increasing variety of electronic and photonic devices, for applications including information storage, communication and material treatment, to name but a few. Novel structural and material concepts are needed in order to further push the performance limits of present devices and to open up new application areas. This thesis demonstrates how key performance characteristics of three completely different types of semiconductor lasers can be tailored using clever nanostructure design and epitaxial growth techniques. All aspects of laser fabrication are discussed, from design and growth of nanostructures using metal-organic vapor-phase epitaxy, to fabrication and characterization of complete devices.

This book invokes the radical potentialities of 'untidiness' to envision alternative arrangements of social life and hospitality. Instead of trying to manage sustainability or tidy up tourist situations, the authors embrace the messiness of human relations and argue for more creative, embodied and ethical ontologies of tourism and mobility.

What is language? How did it originate and how does it work? What is its relation to thought and, beyond thought, to reality? Questions like these have been at the center of lively debate ever since the rise of scholarly activities in the Islamic world during the 8th/9th century. However, in contrast to contemporary philosophy, they were not tackled by scholars adhering to only one specific discipline. Rather, they were addressed across multiple fields and domains, no less by linguists, legal theorists, and theologians than by Aristotelian philosophers. In response to the different challenges faced by these disciplines, highly sophisticated and more specialized areas emerged, comparable to what nowadays would be referred to as semantics, pragmatics, and hermeneutics, to name but a few - fields of research that are pursued to this day and still flourish in some of the traditional schools. Philosophy of language, thus, has been a major theme throughout Islamic intellectual culture in general; a theme which, probably due to its trans-disciplinary nature, has largely been neglected by modern research. This book brings together for the first time experts from the various fields involved, in order to explore the riches of this tradition and make them accessible to a broader public interested both in philosophy and the history of ideas more generally.

Bringing affect and emotion to the forefront of tourism studies, this book presents a new generation of scholars who consolidate emerging affective approaches and establish a route for scholarship that examines the roles of emotion and affect in tourism. Attuning to affect and emotion, this book steers the affective turn to encompass touring bodies and tourism places. Engaging the concept of affect as a constitutive element of social life often leaves academics grasping for terminology to describe something that is, by its very nature, beyond words. For this reason, as evident in the four interconnected sections of this volume, studying affect poses a significant and fruitful challenge to the status-quo of social scientific method and analysis. From African-American emotional labour while travelling, to visiting Banksy's Dismaland park, to affective heritagescapes, self-love, and travelling mittens, and across socio-spatial theories of emotions, decolonial feminist theory, and atmospheric politics, this book demonstrates the epistemic and empirical richness of affective tourism. Along with the contributors to this volume, the editors make a case for thinking about emotions and affects through collective and individual practices as interrelated shaping tourism encounters in and with places. That is, to break it down as doing, and as shared between bodies and places through the doing. The chapters in this book were originally published as a special issue of Tourism Geographies.

High school comedy co-written by and starring Kevin James. Scott Voss (James) used to wrestle at college but now performs the slightly less dangerous role of teaching biology at Wilkinson High School. The school is underperforming and it isn't long before the relevant authorities announce that its music budget will have to be cut, leaving Scott's buddy Marty (Henry Winkler), the school music teacher, without a job. Voss announces that he intends to raise the 50,000 dollars necessary to keep the programme alive himself and takes on night tuition. The profession isn't as lucrative as he hoped but when he discovers that one of his students, Niko (Bas Rutten), used to compete in the Ultimate Fighting Championship and could earn 10,000 dollars for losing a fight, Voss is possessed by an idea. If he can make it into the unforgiving territory of the UFC he can earn the money to save the school music programme... Salma Hayek also stars.

Portraits of Queen Marie Leszczinska (1703-1768) were highly visible in eighteenth-century France. Appearing in royal chateaux and, after 1737, in the Parisian Salons, the queen's image was central to the visual construction of the monarchy. Her earliest portraits negotiated aspects of her ethnic difference, French gender norms, and royal rank to craft an image of an appropriate consort to the king. Later portraits by Maurice-Quentin de La Tour, Carle Van Loo, and Jean-Marc Nattier contributed to changing notions of queenship over the course of her 43 year tenure. Whether as royal wife, devout consort, or devoted mother, Marie Leszczinska's image mattered. While she has often been seen as a weak consort, this study argues that queenly images were powerful and even necessary for Louis XV's projection of authority. This is the first study dedicated to analyzing the queen's portraits. It engages feminist theory while setting the queen's image in the context of portraiture in France, courtly factional conflict, and the history of the French monarchy. While this investigation is historically specific, it raises the larger problem of the power of women's images versus the empowerment of women, a challenge that continues to plague the representation of political women today.

The concept of 'mobility' has sparked lively academic debate in recent years. Drawing on research from the fields of anthropology, geography, sociology and tourism studies, this volume examines the intersection between mobility and hospitality, highlighting the issues that emerge as we encounter strangers in a mobile world. Through a series of diverse empirical accounts, it focuses on the transnational movement of people in the contexts of migration and tourism and examines how hospitality serves as a way of promoting and policing encounters, questioning how these relations are marked by exclusion as well as inclusion, and by violence as well as by kindness. In addition to exploring the power relations between mobile populations (hosts and guests) and attitudes (hospitality and hostility), the book also examines spaces of hospitality and mobility, such as cities, hotels, clubs, cafes, spas, asylums, restaurants, homes and homepages. In doing so, it makes a significant contribution to the political and ethical dimensions of mobile social relations.

Portraits of Queen Marie Leszczinska (1703-1768) were highly visible in eighteenth-century France. Appearing in royal chateaux and, after 1737, in the Parisian Salons, the queen's image was central to the visual construction of the monarchy. Her earliest portraits negotiated aspects of her ethnic difference, French gender norms, and royal rank to craft an image of an appropriate consort to the king. Later portraits by Maurice-Quentin de La Tour, Carle Van Loo, and Jean-Marc Nattier contributed to changing notions of queenship over the course of her 43 year tenure. Whether as royal wife, devout consort, or devoted mother, Marie Leszczinska's image mattered. While she has often been seen as a weak consort, this study argues that queenly images were powerful and even necessary for Louis XV's projection of authority. This is the first study dedicated to analyzing the queen's portraits. It engages feminist theory while setting the queen's image in the context of portraiture in France, courtly factional conflict, and the history of the French monarchy. While this investigation is historically specific, it raises the larger problem of the power of women's images versus the empowerment of women, a challenge that continues to plague the representation of political women today.

The concept of 'mobility' has sparked lively academic debate in recent years. Drawing on research from the fields of anthropology, geography, sociology and tourism studies, this volume examines the intersection between mobility and hospitality, highlighting the issues that emerge as we encounter strangers in a mobile world. Through a series of diverse empirical accounts, it focuses on the transnational movement of people in the contexts of migration and tourism and examines how hospitality serves as a way of promoting and policing encounters, questioning how these relations are marked by exclusion as well as inclusion, and by violence as well as by kindness. In addition to exploring the power relations between mobile populations (hosts and guests) and attitudes (hospitality and hostility), the book also examines spaces of hospitality and mobility, such as cities, hotels, clubs, cafes, spas, asylums, restaurants, homes and homepages. In doing so, it makes a significant contribution to the political and ethical dimensions of mobile social relations.

The global rise of neoliberalism since the 1970s is widely seen as a dynamic originating in the United States and the United Kingdom, and only belatedly and partially repeated by Germany. From this Anglocentric perspective, Germany's emergence at the forefront of neoliberal reforms in the eurozone is perplexing, and tends to be attributed to the same forces conventionally associated with the Anglo-American pioneers. This book challenges this ruling narrative conceptually and empirically. It recasts the genesis of neoliberalism as a process driven by a plenitude of actors, ideas, and interests. And it lays bare the pragmatic reasoning and counterintuitive choices of German crisis managers that are obscured by this master story. Drawing on extensive original archival research, this book argues that German officials did not intentionally set out to promote neoliberal change. Instead they were more intent on preserving Germany's export markets and competitiveness in order to stabilize the domestic compact between capital and labor. Nevertheless, the series of measures German policy elites took to manage the end of golden-age capitalism promoted neoliberal transformation in crucial respects: it destabilized the Bretton Woods system; it undermined socialist and social democratic responses to the crisis in Europe; it frustrated an internationally coordinated Keynesian reflation of the world economy; and ultimately it helped push the US into the Volcker interest-rate shock that inaugurated the attack on welfare and labor under Reagan and Thatcher. From this vantage point, the book illuminates the very different rationale behind the painful reforms German state managers have demanded of their indebted eurozone partners.

Ultimate Toys for Men New Edition is the definitive catalogue for any discerning gentleman. Richly illustrated and meticulously curated, it gathers the best bespoke and luxury products and premium experiences around the globe, anchored in the belief that only top quality is true value for money. Whether a sports car or mega yacht, a weekender bag or a boutique hotel, editor Michael Goermann selects the best the world can offer the modern cosmopolitan man. Age is irrelevant; the boys' toys just get bigger, or more exclusive. The much-anticipated sequel to Ultimate Toys for Men, this updated edition includes a dazzling array of slick new gadgets for guys, handmade beauties, customizable accessories, and all manner of luxuries to rent, buy, and experience. Special features cover the "Best of Mallorca," "Best of London," and the finest collector's items. Text in English and German.

Feelgood Disney animation following the adventures of Bolt, canine star of a Hollywood TV show, who has to find his way home after accidentally getting lost. Having never left the sanctuary of his studio set, action TV star and German Shepherd, Bolt (voice of John Travolta), actually believes he possesses the superpowers of his show's fictional character. He receives a rude awakening when, after being accidentally shipped from Hollywood to New York, he has to figure out a way to get home. Teaming up with some new friends - a seen-it-all-before alley cat called Mittens (voice of Susie Essman), and fat hamster Rhino (voice of Mark Walton), who's encased in a plastic ball, dog-out-of-water Bolt sets off on his cross-country journey to rejoin his owner Penny (voice of Miley Cyrus).

Semiconductor heterostructures represent the backbone for an increasing variety of electronic and photonic devices, for applications including information storage, communication and material treatment, to name but a few. Novel structural and material concepts are needed in order to further push the performance limits of present devices and to open up new application areas. This thesis demonstrates how key performance characteristics of three completely different types of semiconductor lasers can be tailored using clever nanostructure design and epitaxial growth techniques. All aspects of laser fabrication are discussed, from design and growth of nanostructures using metal-organic vapor-phase epitaxy, to fabrication and characterization of complete devices.

This book invokes the radical potentialities of 'untidiness' to envision alternative arrangements of social life and hospitality. Instead of trying to manage sustainability or tidy up tourist situations, the authors embrace the messiness of human relations and argue for more creative, embodied and ethical ontologies of tourism and mobility.

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Living in a world that is increasingly 'on the move' means that many of us now rely on mobile devices, social media, and networking technologies to coordinate togetherness with our social networks even when we are apart. Nowhere is this phenomenon more evident than in the emerging practices of 'interactive travel'. Today's travellers are more likely than ever to pack a laptop or a mobile phone and to use these devices to stay in touch with friends and family members - as well as to connect with strangers and other travellers - while they are on the road. New practices such as location-aware navigating, travel blogging, flashpacking and Couchsurfing now shape the way travellers engage with each other, with their social networks, and with the world around them. Travel Connections prompts a rethinking of the key paradigms in tourism studies in the digital age. Interactive travel calls into question longstanding tourism concepts such as landscape, the tourist gaze, hospitality, authenticity and escape. The book proposes a range of new concepts to describe the way tourists inhabit the world and engage with their social networks in the twenty-first century: smart tourism, the mediated gaze, mobile conviviality, re-enchantment and embrace. Based on intensive fieldwork with interactive travellers, Travel Connections offers a detailed account of this emerging phenomenon and uncovers the new forms of mediated and face-to-face togetherness that become possible in a mobile world. This book will be of interest to students and scholars of sociology, tourism and hospitality, new media, cosmopolitanism studies, mobility studies and cultural studies.

Living in a world that is increasingly 'on the move' means that many of us now rely on mobile devices, social media, and networking technologies to coordinate togetherness with our social networks even when we are apart. Nowhere is this phenomenon more evident than in the emerging practices of 'interactive travel'. Today's travellers are more likely than ever to pack a laptop or a mobile phone and to use these devices to stay in touch with friends and family members - as well as to connect with strangers and other travellers - while they are on the road. New practices such as location-aware navigating, travel blogging, flashpacking and Couchsurfing now shape the way travellers engage with each other, with their social networks, and with the world around them. Travel Connections prompts a rethinking of the key paradigms in tourism studies in the digital age. Interactive travel calls into question longstanding tourism concepts such as landscape, the tourist gaze, hospitality, authenticity and escape. The book proposes a range of new concepts to describe the way tourists inhabit the world and engage with their social networks in the twenty-first century: smart tourism, the mediated gaze, mobile conviviality, re-enchantment and embrace. Based on intensive fieldwork with interactive travellers, Travel Connections offers a detailed account of this emerging phenomenon and uncovers the new forms of mediated and face-to-face togetherness that become possible in a mobile world. This book will be of interest to students and scholars of sociology, tourism and hospitality, new media, cosmopolitanism studies, mobility studies and cultural studies.

How travelling the world allows new ways to educate children and perform family life on the move A growing number of families are selling their houses, quitting their jobs, and taking their children out of traditional school settings to educate them while traveling the globe. In The World is Our Classroom, Jennie Germann Molz explores the hopes and anxieties that drive these parents and children to leave their comfortable lives behind out of a desire to live the “good life� on the move. Drawing on interviews with parents and stories from the blogs they publish during their journeys, as well as her own experience traveling the world with her ten-year-old son, Germann Molz takes us inside a fascinating life spent on trains, boats, and planes. She shows why many parents—disillusioned with standard public schooling—believe the world is a child’s best classroom. Rebelling against convention, these parents combine technology and travel to pursue a different version of the good life, one in which parents can work remotely as “digital nomads,� participate in like-minded communities online, and expose their children to the risks, opportunities, and life lessons that the world has to offer. Ultimately, Germann Molz sheds light on the emerging phenomenon of “worldschooling,� showing that it is not just an alternative way to educate children, but an altogether new kind of mobile lifestyle. The World is Our Classroom paints an extreme portrait of twenty-first century parenting and some families’ attempts to raise global citizens prepared to thrive in the uncertain world of tomorrow.

Der vorliegende Band versammelt BeitrAge zur Entstehung der deutschen Schriftsprache, wobei anhand von Texten aus dem deutschen und niederlAndischen Raum unterschiedliche Aspekte des Standardisierungsprozesses in der frA1/4hen Neuzeit erArtert werden. Die Diskussion um die Rolle von regionalen, textsortenspezifischen und sozialen Faktoren liefert neue sprachgeschichtliche Erkenntnisse.