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The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:
Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:
The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:
Newspaper and broadcast journalism occupies a central place in the modern mass media and although there has been a dramatic increase in the number of women working in journalism, women are still generally denied senior management positions. This book addresses the questions of how gender shapes the forms, practice, institutions and audiences of journalism, and draws on feminist theory and gender-sensitive critiques to explore the multiple interconnections between "news" , "gender" and "power". It examines a range of media issues: ownership and control, employment and occupation status, professional identity, news sources, the portrayal and representation of women, the "sexualisation" of news, and audience research. Within this framework the contributors explore media coverage of the O.J. Simpson trial, the BSE scandal, the horrific crimes of Fred and Rosemary West, child sexual abuse and "false memory syndrome", and the representation of women in life-style documentaries.
* What is the relationship of popular cinema to the concept of 'modernity'? * What now are the key areas of debate which focus the study of cinema and its audiences? * How can we understand the relationship of cinema to both the pleasures of consumerism and the inequalities addressed by critical politics? Cinema and Cultural Modernity carves a lucid path through the central debates of film and cinema studies and explores these in their social and political contexts. The book includes histories of the ways in which we view Hollywood's global dominance, up to the development of late modernity and the declaration of 'postmodernity'. In an accessible fashion, it discusses changing theorizations of the economics, audiences, and fascinations of cinema, addressing concepts such as agency, negotiation and identification, and global 'popularity' within contemporary cultures of celebrity, consumption and the visual. Gill Branston outlines the need for cinema study that is both sensitive to the formal 'textiness' of films, but also less anxious about arguing for its position within broad agendas of representation. At the same time, the author links such areas to both the pleasures of consumption, which cinema so often evokes and embodies, and to the need for a new, critical politics to address the persistent inequalities of modernity, inequalities which still fuel lively interest in questions of representation. The result is an incisive text for undergraduate courses and an essential reference for researchers.
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