This is the only autobiographical text written by designer Giorgio Armani, in which he speaks about himself, his youth, his early career, and the people close to him, and shares his ideas about creativity and what fascinates him in today s world. Based on the official illustrated book released by Rizzoli in 2015, this unfiltered text has been revised and updated by the author and is accompanied by personal photos. The book tells an intimate story and chronicles the beginning of a great era for Italian fashion. Starting from Milan s extraordinary energy in the 1960s up until the most recent events for which Armani has taken a stand through his work, his thinking has always been, and continues to be, consistent and straightforward.

Armani is not only a brand, it is a lifestyle: an entire universe that includes fashion apparel and accessories, home furniture, decorative objects, restaurants, beauty, makeup, perfumes, fragrances, skincare, and flowers. The embodiment of style as lifestyle, Armani/Fiori launched in 2000 with the opening of the Armani/Manzoni 31 store, bringing essential taste to the world of flowers and floral decor. Since then, the philosophy behind Armani/Fiori has come to include dedicated boutiques in a number of cities around the world. It can be found next to Armani stores in places such as Milan, Hong Kong, Kuwait City, and Dubai. This book marks the twentieth anniversary of the creation of Armani/Fiori, celebrating and revealing Armani s taste in flower composition, and proposes a number of intricately designed bouquets stylishly encased in pure, linear vases and geometric shapes, crafted from precious materials that complement any decor and perfectly match the brand s fashion and interior design. Armani flower designs include elaborate, one-of-a-kind floral arrangements and decorations for every occasion, such as important events, festivities, and anniversaries. The book not only showcases flowers but also vases, boxes, and trays.

A comprehensive celebration of the fashions of one of the world's most revered designers. On the eve of the company's fortieth anniversary, this lavish book focuses upon the key creations and important milestones in the history of the celebrated Italian designer and his eponymous fashion house. With personal texts written by Giorgio Armani, the book contains biographical details interwoven with the story of the company. Giorgio Armani has been universally credited with changing the rules of contemporary fashion and creating a timeless version of modern dress by removing excess ornament and translating traditional sportswear looks into business and evening wear. His impact is felt not only in women's fashion and red-carpet glamour, but it is also inseparable from the evolution of men's style in recent decades. More than any other contemporary designer, Armani best represents the global success of Italian style. This gorgeously illustrated volume includes photography by a virtual who's who of leading international fashion photographers, such as Steven Meisel, David Sims, Craig McDean, Herb Ritts, Mario Testino, Deborah Turbeville, Aldo Fallai, and Annie Leibovitz, and features numerous fashion icons.