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A unique anthology of textual analysis methodologies, this book
offers a thorough introduction to the key approaches and the tools
students need to implement them. Every chapter contains not just
the theory behind each methodology, but also its advantages and
disadvantages, its problems with ontology and language, and its
relationship to studying social phenomenon. Through contemporary
and relatable real-world worked examples, the book illustrates
different contexts in which a methodology has been successfully
used and allows students to see the methods in action and
extrapolate the techniques into their own research. Methods
included: Content analysis Argumentation analysis Qualitative
analysis of ideas Narrative analysis Metaphor analysis Multimodal
discourse analysis Discourse analysis Engaging and authoritative in
equal measure, this guide to textual analysis is the perfect
foundation for students conducting research in the social sciences.
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