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The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.
The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
The retail market in the UK is worth more than GBP400 billion
annually and employs over 3 million workers, while in the US 29
million people create over USD $4 trillion of revenue through the
industry. Despite the challenge to establish stores and big-box
retailers, there's a rapid increase in the number of retail
start-ups and consistent growth in the independent sector. From
beard shops and barbers, through cafes and coffee shops, to
'retailment' concept stores and boutique consumer-focused
experiences, the specialist retail sector is booming. The Retail
Start-Up Book provides clear guidance and advice on how to develop
a winning retail strategy that seamlessly merges online and offline
tactics. Introducing the science of shopping and how to understand
customer behaviours and needs, it explores the essential steps of
developing a business plan, marketing and promoting a business and
advising on buying and visual merchandising. Building on years of
retail experience nationally and internationally, in large groups
and with independent retailers, The Retail Start-Up Book
meticulously provide invaluable practical insights to help new
retailers hit the floor running, or more established organizations
grow their business and nurture their profits.
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