You are created with the potential to manifest your dreams. Built into your DNA is the ability to dream, plan and execute your highest desires. Visionary leaders are so powerful that they shape cultures, religions and even entire civilizations. On a smaller scale, entrepreneurs and experts everywhere are the quiet forces that determine the future of the world. Now, through these 12 Principles you can harness your inner potentials and achieve your most cherished goals. *** For too long you have ignored and refused these powerful lessons preferring fast easy gimmicks. Now you desire to find and follow true principles based on natural laws of leverage and success. Moreover, in this fast paced age, it is not tactics that will get you results, because the tactics are changing day-to-day; it is the man or woman who can harness the secrets of success, stand far out from the crowd, and make dreams become reality that will make it. As I look back on my three decades of entrepreneurialship, I see that these Principles have been the key to my success, and through this book they will become the key to yours as well.

Are you are tired of the hype-strategies of the moment and countless gurus' selling products that teach these strategies? Then this book is for you. It will help you sort through the fog, clear away the clutter, and, most importantly, develop a long term marketing plan. The pragmatic marketing formula laid down in this book will easily integrate with your current marketing toolkit to make your campaigns faster, easier and more effective. With our system, you don't have to be a seasoned marketing expert to get real results (although it will benefit the marketing veteran too). 7 New Marketing Rules will guide you step-by-step to growing your book of business.