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'The marketing genius behind Nike . . . Greg Hoffman has inspired
me tremendously' Steven Bartlett, author of Happy Sexy Millionaire
How did Nike go from being a small sneaker brand to the world's
most revered company? Why do its campaigns - from 'Just do it' to
the famous Nike swoosh - capture the imaginations of millions
worldwide? And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the
next thirty years, he would help craft some of the most iconic
campaigns in history - for Ronaldo and Serena, Olympic Games and
World Cup finals. Now, he unveils a transformative method that will
make any brand more creative: emotion by design. 'Great story,
amazing career, so inspirational . . . I couldn't put it down'
Chris Evans 'The ultimate playbook to unleash creativity in any
team' Jake Humphrey, author of High Performance 'An unforgettable
account of a man and a business that never had to try to be someone
else's idea of cool - because they had already defined it
themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of
Alchemy 'Brilliant . . . Hoffman draws on a lifetime of experience
at Nike to reveal how any team can make brand connections stronger'
Nir Eyal, author of Hooked 'This book made me smile in my soul'
Mary Portas 'Remarkable . . . A distinctive framework that will
help marketers and creatives connect with their audiences like
never before' Jonah Berger, author of Contagious
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