Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements-namely, villains, victims, and heroes-it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? If your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it. Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling Emphasizes the importance of personal authenticity in effective storytelling Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations

Ninety-nine Stormtroopers join the Empire, and then their troubles begin. One takes a lunch break in the carbon freezing chamber. Two underestimate a princess. One picks the wrong time to ask for a promotion. Another fails to show Jabba the proper respect. And one interrupts Lord Vader's private time, failing him for the last time. A lifelong Star Wars fan, Greg Stones brings a playful wit and sympathy for the plight of the troops as they meet their amusing ends, filling each colorfully painted scenario with fun Star Wars details and appearances by Han, Luke, Chewie, K-2SO, and many other characters. As the trooper count ticks down, how will the last one fare as he receives a very special assignment (on the Death Star)? (c) and TM Lucasfilm Ltd. Used Under Authorization

Conflict resolution manual that combines contemporary approaches with the peacemaking legacy of Saint Francis of Assisi.