Over 100 years ago, Western-Europeans invented cinema technology along with its visual aesthetics, production techniques, and rules of filmmaking: the Universal Way of filmmaking. Are there other Ways that make more sense to the experiences and perceptions of other cultures? More and more filmmakers worldwide say yes. Even Western-Europeans seek new Ways to see outside the century-old box of the movie screen. This book is for both novice and seasoned film and video makers (students and professionals) who are searching for a more powerful and sensible Way of making movies. They need a Way with personal and cultural relevance and meaning. At its core, this book is about creating these alternative filmmaking Ways. This book does not presume to tell anyone what his or her particular cultural Way of film is (although many examples are offered). What it does provide are insights and strategies for self-discovering a Way. Specific production methods and techniques are detailed that can be used to shape a new Way. Additionally, the history, theory, and science behind these practical production strategies is reviewed. This book is an eye-opener for those seeking alternatives to conventional media industry methods and who want to innovate their own unique, artistic Way. To make film and video in new Ways, in natural Ways, in Ways that are often hidden...that is the mission of this book.