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Because Internet - Understanding how language is changing (Paperback): Gretchen McCulloch Because Internet - Understanding how language is changing (Paperback)
Gretchen McCulloch 1
R371 R337 Discovery Miles 3 370 Save R34 (9%) Ships in 9 - 17 working days

Have you ever puzzled over how to punctuate a text message? Wondered where memes came from? Fret no more: Because Internet is the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Because Internet - Understanding the New Rules of Language (Paperback): Gretchen McCulloch Because Internet - Understanding the New Rules of Language (Paperback)
Gretchen McCulloch
R408 Discovery Miles 4 080 Ships in 10 - 15 working days
Because Internet - Understanding How Language is Changing (Hardcover): Gretchen McCulloch Because Internet - Understanding How Language is Changing (Hardcover)
Gretchen McCulloch 1
Sold By Readers Warehouse - Fulfilled by Loot
R350 R277 Discovery Miles 2 770 Save R73 (21%) Ships in 5 - 7 working days

THE ACCLAIMED NEW YORK TIMES BESTSELLER.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer 'LOL' or 'lol', why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

'McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.' New York Times

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