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Have you ever puzzled over how to punctuate a text message? Wondered where memes came from? Fret no more: Because Internet is the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
THE ACCLAIMED NEW YORK TIMES BESTSELLER.
Because Internet is for anyone who's ever puzzled over how to punctuate
a text message or wondered where memes come from. It's the perfect book
for understanding how the internet is changing the English language,
why that's a good thing, and what our online interactions reveal about
who we are.
Language is humanity's most spectacular open-source project, and the
internet is making our language change faster and in more interesting
ways than ever before. Internet conversations are structured by the
shape of our apps and platforms, from the grammar of status updates to
the protocols of comments and @replies. Linguistically inventive online
communities spread new slang and jargon with dizzying speed. What's
more, social media is a vast laboratory of unedited, unfiltered words
where we can watch language evolve in real time.
Even the most absurd-looking slang has genuine patterns behind it.
Internet linguist Gretchen McCulloch explores the deep forces that
shape human language and influence the way we communicate with one
another. She explains how your first social internet experience
influences whether you prefer 'LOL' or 'lol', why ~sparkly tildes~
succeeded where centuries of proposals for irony punctuation had
failed, what emoji have in common with physical gestures, and how the
artfully disarrayed language of animal memes like lolcats and doggo
made them more likely to spread.
'McCulloch is such a disarming writer - lucid, friendly, unequivocally
excited about her subject - that I began to marvel at the flexibility
of the online language she describes, with its numerous shades of
subtlety.' New York Times
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