In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

Dubai's Burj Khalifa - the world's tallest building - looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats are all the result of a unique thinking process combining abstract and structured thinking, common sense and creativity. In this groundbreaking new work, Guru Madhavan reveals the extraordinary influence of engineering on society. Drawing on a cast of star engineers like Steve Jobs, the Wright brothers and Thomas Edison, Madhavan explores this mindset and shows how to apply it to life and business in areas as varied as traffic congestion, healthcare and filmmaking. Think Like an Engineer demonstrates how key engineering concepts can help you solve problems, make better decisions and innovate in a complex world.

Engineers love to build "things" and have an innate sense of wanting to help society. However, these desires are often not connected or developed through reflections on the complexities of philosophy, biology, economics, politics, environment, and culture. To guide future efforts and to best bring about human flourishment and a just world, Engineering and Philosophy: Reimagining Technology and Progress brings together practitioners and scholars to inspire deeper conversations on the nature and varieties of engineering. The perspectives in this book are an act of reimagination: how does engineering serve society, and in a vital sense, how should it.

Sustainability applies to everybody. But everybody applies it differently, by defining and shaping it differently much as water is edged and shaped by its container. It is conceived in absolute terms but underpinned by a great diversity of relatively green and sometimes contradictory practices that can each make society only more or less sustainable. In "Practicing Sustainability," chefs, poets, music directors, evangelical pastors, skyscraper architects, artists, filmmakers, as well as scientific leaders, entrepreneurs, educators, business executives, policy makers, and the contrarians, shed light on our understanding of sustainability and the role that each of us can play. Each contributor addresses what sustainability means, what is most appealing about the concept, and what they would like to change to improve the perception and practice of sustainability. What emerges from their essays is a wide spectrum of views that confirm an important insight: Sustainability is pursued in different ways not only due to different interpretations, but also because of varying incentives, trade-offs, and altruistic motives. Practicing and achieving sustainability starts with a willingness to look critically at the concept.It also means enabling rich and vigorous discussion based on pragmatism and common sense to determine a framework for best ideas and practices. With time and the much needed critical thinking, sustainable development will become a more integral part of our culture.By sharing experiences and crisp insights from today s savants, "Practicing Sustainability "serves as a stepping stone to the future."

Our world is filled with pernicious problems. How, for example, did novice pilots learn to fly without taking to the air and risking their lives? How should cities process our waste without polluting the environment? Challenges that tangle personal, public, and planetary aspects—often occurring in health, infrastructure, business, and policy—are known as wicked problems. In Wicked Problems, engineer Guru Madhavan examines historic tragedies and lesser-known tales, from the efficient design of battleships to a volcano eruption that curtailed global commerce. Braided throughout is the uplifting tale of Edwin Link, who revolutionized aviation with his flight trainer. In Link’s story, Madhavan uncovers a model mindset to engage with wickedness. An homage to society’s innovators and maintainers, Wicked Problems offers a refreshing vision for readers of all backgrounds to build a better future.

Engineers love to build "things" and have an innate sense of wanting to help society. However, these desires are often not connected or developed through reflections on the complexities of philosophy, biology, economics, politics, environment, and culture. To guide future efforts and to best bring about human flourishment and a just world, Engineering and Philosophy: Reimagining Technology and Progress brings together practitioners and scholars to inspire deeper conversations on the nature and varieties of engineering. The perspectives in this book are an act of reimagination: how does engineering serve society, and in a vital sense, how should it.

Sustainability applies to everybody. But everybody applies it differently, by defining and shaping it differently-much as water is edged and shaped by its container. It is conceived in absolute terms but underpinned by a great diversity of relatively "green"-and sometimes contradictory-practices that can each make society only more or less sustainable. In Practicing Sustainability, chefs, poets, music directors, evangelical pastors, skyscraper architects, artists, filmmakers, as well as scientific leaders, entrepreneurs, educators, business executives, policy makers, and the contrarians, shed light on our understanding of sustainability and the role that each of us can play. Each contributor addresses what sustainability means, what is most appealing about the concept, and what they would like to change to improve the perception and practice of sustainability. What emerges from their essays is a wide spectrum of views that confirm an important insight: Sustainability is pursued in different ways not only due to different interpretations, but also because of varying incentives, trade-offs, and altruistic motives. Practicing and achieving sustainability starts with a willingness to look critically at the concept. It also means enabling rich and vigorous discussion based on pragmatism and common sense to determine a framework for best ideas and practices. With time and the much needed critical thinking, sustainable development will become a more integral part of our culture. By sharing experiences and crisp insights from today's savants, Practicing Sustainability serves as a stepping stone to the future.

Dubai's Burj Khalifa-the world's tallest building-looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common. Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous-and often understated-influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history-Thomas Edison, the Wright brothers, Steve Jobs-with everything from ATMs and the ZIP code system to the disposable diaper. An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness. Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Systems engineering offers a set of capabilities and competencies to design and manage complex systems as they evolve. Drawing from social choice research and systems engineering practice, Making Better Choices examines how we make decisions together and the tools we use to arrive at those decisions. It takes a critical look at the rules and methods we apply to important decisions-from how we run meetings to how we elect presidents-with an interest in how we can improve these mechanisms. By reviewing different voting systems, their original intents, and their deficits, the authors outline a systems engineering approach to making collective choices in society. Written by an economist and an engineer, this groundbreaking work draws from insights in sociology, linguistics, law, political science, philosophy, psychology, economics, and systems design. In an era of relentless rating, this book offers a fresh vision for engineering better democracies by enabling diverse and inclusive choices