Nowadays inverse problems and applications in science and engineering represent an extremely active research field. The subjects are related to mathematics, physics, geophysics, geochemistry, oceanography, geography and remote sensing, astronomy, biomedicine, and other areas of applications. This monograph reports recent advances of inversion theory and recent developments with practical applications in frontiers of sciences, especially inverse design and novel computational methods for inverse problems. The practical applications include inverse scattering, chemistry, molecular spectra data processing, quantitative remote sensing inversion, seismic imaging, oceanography, and astronomical imaging. The book serves as a reference book and readers who do research in applied mathematics, engineering, geophysics, biomedicine, image processing, remote sensing, and environmental science will benefit from the contents since the book incorporates a background of using statistical and non-statistical methods, e.g., regularization and optimization techniques for solving practical inverse problems.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. * Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area * Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories * Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education * Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research * Contributors represent the most highly respected academics among international advertising researchers