The future of mass media may appear unpredictable and too complex to fathom, but "Mass Media in 2025" takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.

Regardless of the visual, aural, or printed form, "Mass Media in 2025" illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.

From I Shall Return to Old Soldiers Never Die, General MacArthur's phraseology invariably captured an audience's attention. The MacArthur persona may be familiar to many Americans more because of his oratory than because of his military deeds. Covering both his martial and his political oratory, this book provides a balanced, full-length study of MacArthur's oratorical accomplishments and their impact. Part I is a critical analysis of MacArthur and his speeches, while Part II contains the texts of the addresses discussed.

In their analysis, the authors avoid extremes of praise or blame. The highlight of the book is its account of MacArthur's rhetoric persuading Army and Navy chiefs to undertake the Inchon landing, arguably his finest hour. When MacArthur challenged Truman, taking policy differences to Congress, his rhetoric enabled more than one congressman to see deity in the general. Duffy and Carpenter analyze well the measured cadences of that speech as well as the platitudes of the keynote speech at the 1952 Republican National Convention. If 'Old Soldiers Never Die' polished his halo, the convention address tarnished it. This book captures both the brilliant flashes and the arrogant stupidities of the man. (Quoted from the foreword by Robert P. Newman)

Spectroscopic Properties of Inorganic and Organometallic Compounds provides a unique source of information on an important area of chemistry. Divided into sections mainly according to the particular spectroscopic technique used, coverage in each volume includes: NMR (with reference to stereochemistry, dynamic systems, paramagnetic complexes, solid state NMR and Groups 13-18); nuclear quadrupole resonance spectroscopy; vibrational spectroscopy of main group and transition element compounds and coordinated ligands; and electron diffraction. Reflecting the growing volume of published work in this field, researchers will find this Specialist Periodical Report an invaluable source of information on current methods and applications. Specialist Periodical Reports provide systematic and detailed review coverage in major areas of chemical research. Compiled by teams of leading experts in their specialist fields, this series is designed to help the chemistry community keep current with the latest developments in their field. Each volume in the series is published either annually or biennially and is a superb reference point for researchers. www.rsc.org/spr

Spectroscopic Properties of Inorganic and Organometallic Compounds provides a unique source of information on an important area of chemistry. Divided into sections mainly according to the particular spectroscopic technique used, coverage in each volume includes: NMR (with reference to stereochemistry, dynamic systems, paramagnetic complexes, solid state NMR and Groups 13-18); nuclear quadrupole resonance spectroscopy; vibrational spectroscopy of main group and transition element compounds and coordinated ligands; and electron diffraction. Reflecting the growing volume of published work in this field, researchers will find this Specialist Periodical Report an invaluable source of information on current methods and applications. Specialist Periodical Reports provide systematic and detailed review coverage in major areas of chemical research. Compiled by teams of leading experts in their specialist fields, this series is designed to help the chemistry community keep current with the latest developments in their field. Each volume in the series is published either annually or biennially and is a superb reference point for researchers. www.rsc.org/spr

As Americans moved from farms and small towns to large cities, they tended to lose a hallmark of their earlier life: comparatively direct participation in the discourse of pragmatic affairs. The ubiquitous radio, which became a primary medium of communication during the Great Depression, tended to make Americans listeners more than speakers about important issues. Nevertheless, as the economic catastrophe of the time evoked desires in people to express their hopes and fears for the future, Americans nevertheless tended to be reticent. They instead bestowed leadership on speakers who articulated those hopes and fears on their behalf--particularly orators who effectively utilized radio. Possessed with the ability to deliver speeches exceptionally well and to phrase ideas so eloquently as to be admired by listeners, Father Charles E. Coughlin emerged as that surrogate spokesperson for many Americans. Moreover, because the medium of radio endowed his discourse with a credibility enhanced by his own ethos, he emerged as a persuader who fulfilled the mass media role known as opinion leadership. He also capitalized on the inherent advantages of orality as a significant factor that influenced how people responded to the myriad messages of the vast communication mosaic in which Americans lived at the onset of the electronic age. Father Coughlin exemplifies that speaker who achieves the role of an opinion leader in contemporary society.

Child abuse and its horrifying aftereffects are explored in a path-breaking novel, Dueling Voices, by Donald H. Carpenter, author of I Lost It At The Beginning and 101 Reasons Not To Murder The Entire Saudi Royal Family. Perry Hawkins, an advertising executive in his late twenties, narrates a critical week in his life. He discovers an unusual manuscript left behind by his dead father, who perpetrated the abuse upon him. While reading the manuscript, he recalls his early life and reflects upon the causes of his present-day problems.During the course of a week, he meets a young woman whom he suspects has also been subject to abuse. Their story, along with the disclosures he makes about himself, and the discoveries he makes about his father, are the central subjects of this simply told yet complex story.Rarely have events of such a sensitive nature been told in such an indirect, ultimately enlightening manner. Some will find the story uplifting, while others will find it curiously downbeat. Only the reader can decide for certain his or her own individual reaction.Prepare to experience one of the most unique novels to appear in many years. Partly a mystery, partly an examination of a controversial aspect of society, and partly a diary of shocking self-discovery, it fits into no easily definable literary category. It is destined to become one of the most talked-about novels of all time.This is a revised version of the original edition published in 1993.

Is President Bush on the Saudi payroll? Did Osama bin Laden have good orgasms? Is Islam a religion of psychos, or does it represent ultimate truth? Is cannibalism allowed in Saudi Arabia? How about satellite TV? Caffeine? Titillating literature? Redneck bars? You may or may not find out the answers to those questions in this book, but what you will find is a spicy ride along on the author's quest: to save the Saudi Royal Family from immediate doom! Donald H. Carpenter, author of Dueling Voices and I Lost It At The Beginning, refutes 101 reasons why the Saudi Royal Family should be eliminated in toto. Taking on both intolerant Americans and fundamentalists Muslims, he courageously, but calmly, answers the multitude of reasons why this family should be done away with-and fast! Is he persuasive? Will the reader feel that his or her murderous impulses have been blunted and calmed? Only the individual reader can decide, but the fate of world peace could depend on it.

This handbook surveys the history, organization, role, major issues, and future outlook for different segments of the mass media industry and for its various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and of present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts.

Each chapter reviews and synthesizes the important literature today, current policies and problems, the responsibility and effectiveness of the sector or group under study, and trends in the 1990s and to the year 2000. Bibliographies defining important readings as well as regular sources of information add to the usefulness of this handbook for college, university, institutional, and public libraries. Each chapter on a different sector or audience reviews and synthesizes the important literature to date, discusses current responsibilities, evaluates the sector's effectiveness or weaknesses, audience concerns, and advises about trends and future developments. Bibliographies point to important readings for future research and comment on regular sources of information for further study. The handbook is designed for college students, researchers in mass media, and public library audiences.

An extensive study of Dionysian imagery found primarily in scenes on red-figure vases of the fifth-century BC but also in the architectural sculpture, coins, and theatre of the same period. Thomas Carpenter seeks to define a methodology for using this imagery as evidence for cultural and religious activity, and challenges some commonly-held views about the meaning of Dionysian iconography, at the same time pointing to problems inherent in the evidence under scrutiny.

Putting People First in Social Change Organizations The Talent Development Platform is about results driven talent development for social change. Written by seasoned nonprofit experts, this book provides a holistic process for creating an in-house training and talent development program. The Talent Development Platform offers organizations the tools for ensuring their professional development systems are successful through regular feedback loops, tailored for learning styles, and specific to their organization. Detailed case studies provide insight into the strategies used by organizations that have implemented the Talent Development Platform, and interviews with experts in the field give readers a handle on the most current thinking. Robust resource guides facilitate the talent development process, and online access to the Talent Development Platform and assessments help streamline the workflow. Social change organizations make the most of limited resources, but often overlook developing the talent they already have. This book gives readers a plan for finding and nurturing their internal talent to reduce turnover and improve organizational efficiency. More specifically the book helps organizations: * Develop organizational, department, and position specific competencies. * Create and revise job descriptions. * Assess staff and volunteer proficiency levels with created competencies. * Determine staff and volunteer learning styles. * Establish professional development goals and objectives tied to strategic goals. * Implement professional development with on the job learning, mentoring, and training. * Calculate a return on talent investment. * Evaluate talent development implementation and proficiency level changes. Implementing the Talent Development Platform provides organizations with tangible benefits in the form of lower turnover and greater output (without the burnout) from employees and volunteers, as well as intangible benefits that make organizations more attractive to top talent.