In tracing the modern-day evolution of business communities in India, this book is the first social history to systematically document and understand India's new entrepreneurial groups.It systematically documents and explores India's new trading groups. It contains fifteen individual case studies that embellish its general findings. It explains the culture, the ethos, and the ways of doing business among the region's new trading communities.In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.

In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.