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First published in 1995, Strategies for Asia Pacific has
established itself as the leading book on strategic analysis
related to firms, markets, business cultures and logic in the Asia
Pacific region. Recommended by The Economist as one of the five
books on Asia that need to be read, this fully revised and updated
edition will be essential reading for managers in Asia and
companies doing business in Asia as well as students studying Asian
business strategies. This new edition includes extended coverage of
China and India and highlights the central role that East Asia is
now playing in the world economy.
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