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A conspicuous feature of the modern economy is the multitude of
multiunit systems that operate in several markets - an
organizational form that arguably rivals the "M-form" as the 20th
century's most successful. Research traditions studying multiunit
systems include the multimarket perspective, which has used
commitment and mutual forbearance theory, and the multiunit
perspective, which has used learning and knowledge transfer theory.
These perspectives are interdisciplinary, but to date there has
been little direct interaction among them. This text aims to bring
these areas together, discussing such things as: examining how
variation in firm capabilities affects the co-ordination of
branches and thus their forbearance or transfer of routines;
bridging theories of market conduct and internal behaviour to
explore how knowledge about markets and competitor behaviour is
transferred among organizational units; making a theory of
contingent multiunit or single-unit competitive advantage that can
account for the coexistence of these organizational forms in many
markets; and examining the effects of firm contacts in alliances or
technological fields on their competitive behaviours.
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