|
Showing 1 - 2 of
2 matches in All Departments
Examine the reasons for the rapid growth of China's tourism
industry Tourism and Hotel Development in China: From Political to
Economic Success is a comprehensive guide to the development of the
tourism industry in Mainland China following the end of the
Cultural Revolution. Conceived as a textbook but equally valuable
as a professional resource for consultants, researchers, and
tourist organizations, this insightful book tracks the unique
circumstances that sparked the growth of China's tourism and hotel
industry from a political, diplomatic activity to a burgeoning
economic industry. The book includes background information on
geography, culture, history, politics, and economics, and examines
the evolution of tourism policies, inbound vs. outbound travel,
hotel operations and trends, and the Chinese government's role in
developing tourism. China may be a latecomer to international
tourism development, but visitors have made it one of the world's
top 10 travel destinations every year since 1994. Since historic
policy shifts in 1978 opened China's doors to the outside world,
inbound tourism has played a significant role in building a
national economy. And the increase in disposable income among
China's citizens has helped create a sizable market for domestic
and outbound tourism as well. Tourism and Hotel Development in
China looks at the major factors and characteristics of each type
of tourism, international hotel development trends and their
influence on China's hotel industry, related human resources
issues, travel services, the development of hotel chains in China,
compensation and incentive management, and the future of China's
tourism and hotel industry. Topics examined in Tourism and Hotel
Development in China include: travel and tourism, pre-and post-1949
the Asia market the intercontinental market international tourism
in different regions of China popular urban tourist destinations in
China approved outbound destinations outbound travel to Hong Kong
challenges facing travel services local protectionism travel
agencies hotel franchising foreign vs. local hotel chains
outsourcing and much more! Tourism and Hotel Development in China:
From Political to Economic Success follows the journey of China's
tourism industry from a public relations vehicle, restricted by the
economy and controlled by the government, to an important source of
commerce for a country whose national economy was nearly on the
verge of collapse.
Examine the reasons for the rapid growth of China's tourism
industry Tourism and Hotel Development in China: From Political to
Economic Success is a comprehensive guide to the development of the
tourism industry in Mainland China following the end of the
Cultural Revolution. Conceived as a textbook but equally valuable
as a professional resource for consultants, researchers, and
tourist organizations, this insightful book tracks the unique
circumstances that sparked the growth of China's tourism and hotel
industry from a political, diplomatic activity to a burgeoning
economic industry. The book includes background information on
geography, culture, history, politics, and economics, and examines
the evolution of tourism policies, inbound vs. outbound travel,
hotel operations and trends, and the Chinese government's role in
developing tourism. China may be a latecomer to international
tourism development, but visitors have made it one of the world's
top 10 travel destinations every year since 1994. Since historic
policy shifts in 1978 opened China's doors to the outside world,
inbound tourism has played a significant role in building a
national economy. And the increase in disposable income among
China's citizens has helped create a sizable market for domestic
and outbound tourism as well. Tourism and Hotel Development in
China looks at the major factors and characteristics of each type
of tourism, international hotel development trends and their
influence on China's hotel industry, related human resources
issues, travel services, the development of hotel chains in China,
compensation and incentive management, and the future of China's
tourism and hotel industry. Topics examined in Tourism and Hotel
Development in China include: travel and tourism, pre-and post-1949
the Asia market the intercontinental market international tourism
in different regions of China popular urban tourist destinations in
China approved outbound destinations outbound travel to Hong Kong
challenges facing travel services local protectionism travel
agencies hotel franchising foreign vs. local hotel chains
outsourcing and much more! Tourism and Hotel Development in China:
From Political to Economic Success follows the journey of China's
tourism industry from a public relations vehicle, restricted by the
economy and controlled by the government, to an important source of
commerce for a country whose national economy was nearly on the
verge of collapse.
|
You may like...
Gloria
Sam Smith
CD
R238
R195
Discovery Miles 1 950
Finding Dory
Ellen DeGeneres, Albert Brooks, …
Blu-ray disc
(1)
R40
Discovery Miles 400
|