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Misleading Marketing Communication - Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour... Misleading Marketing Communication - Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour (Hardcover, 1st ed. 2022)
Viktor Smith, Daniel Barratt, Peter Mogelvang-Hansen, Alexander U. Wedel Andersen
bundle available
R1,238 Discovery Miles 12 380 Ships in 12 - 17 working days

Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors discuss whether and how it can be transposed into empirically measurable terms. Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies' self-regulation.

The Life and Trials of Roger Clemens - Baseball's Rocket Man and the Questionable Case Against Him (Paperback): Hansen... The Life and Trials of Roger Clemens - Baseball's Rocket Man and the Questionable Case Against Him (Paperback)
Hansen Alexander
R950 R668 Discovery Miles 6 680 Save R282 (30%) Ships in 12 - 17 working days

At six feet, four inches and more than 220 pounds, Roger Clemens (1962- ) was a major figure in baseball for nearly a quarter century. The best pitcher of his generation, his 4,672 strikeouts rank third all-time. He dominates modern statistical analysis: all-time first in base-out runs saved, situational wins saved, win probability added and base-out wins saved. High strung and temperamental, Clemens got into a barroom brawl during his first semester at University of Texas and once was jailed for punching out a Houston police officer. He endured sports writers heckling his inarticulate English and hostile fans decrying his aggressive pitching style. He retired in 2007 amid the infamous Mitchell Report doping scandal. Questioned by a Congressional committee about his alleged use of steroids, Clemens was accused of perjury but later acquitted. This book covers his life and his sensational but controversial career.

Marketing-Modelle - Anwendungsmoeglichkeiten Und Entwicklung Computergestutzter Modelle Im Marketing (German, Hardcover,... Marketing-Modelle - Anwendungsmoeglichkeiten Und Entwicklung Computergestutzter Modelle Im Marketing (German, Hardcover, Reprint 2015 ed.)
Hans R Hansen, Alexandre Thabor
bundle available
R3,391 Discovery Miles 33 910 Ships in 12 - 17 working days
Hexenversammlung Und Walpurgisnacht in Der Deutschen Dichtung (German, Hardcover): Volkmar Hansen Hexenversammlung Und Walpurgisnacht in Der Deutschen Dichtung (German, Hardcover)
Volkmar Hansen; Alexander Rost
R2,819 Discovery Miles 28 190 Ships in 12 - 17 working days

Die Walpurgisnacht, die Nacht vom 30. April auf den 1. Mai, ist nach volkstumlicher Vorstellung das einschlagige Datum fur die Zusammenkunft von Geistern und Hexen. Wahrend der Hexenverfolgungen galt die Teilnahme am vermeintlichen Hexenkonvent als wichtiges Indiz fur das Crimen magiae, das Zaubereiverbrechen. Doch daruber hinaus wurde die Walpurgisnacht mit der Zeit ein verbreitetes kulturelles Thema. Literarisch bekannt geworden ist sie vor allem durch Goethes Faust-Dichtung. Die Studie erschliesst in der deutschsprachigen Dichtung von der Fruhen Neuzeit bis zur Gegenwart die Stoff- und Motivgeschichte der Walpurgisnacht und der sich zumeist in dieser Nacht ereignenden Geister- und Hexenversammlung.

One Brave Man - How Roger Clemens Risked Everything to Prove He did not Take Anabolic Steroids (Paperback): Hansen Alexander One Brave Man - How Roger Clemens Risked Everything to Prove He did not Take Anabolic Steroids (Paperback)
Hansen Alexander
R446 Discovery Miles 4 460 Ships in 10 - 15 working days
How the Lions Ate Tim Tebow - A Modern Christian Parable (Paperback): Mr Hansen Alexander How the Lions Ate Tim Tebow - A Modern Christian Parable (Paperback)
Mr Hansen Alexander
R413 Discovery Miles 4 130 Ships in 10 - 15 working days
Practical Studies in Fermentation - Being Contributions to the Life History of Micro-Organisms (Paperback): Emil C. Hansen Practical Studies in Fermentation - Being Contributions to the Life History of Micro-Organisms (Paperback)
Emil C. Hansen; Translated by Alexander K. Miller
R629 Discovery Miles 6 290 Ships in 10 - 15 working days

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Practical Studies In Fermentation - Being Contributions To The Life History Of Micro-Organisms (Hardcover): Emil C. Hansen Practical Studies In Fermentation - Being Contributions To The Life History Of Micro-Organisms (Hardcover)
Emil C. Hansen; Translated by Alexander K. Miller
R1,115 Discovery Miles 11 150 Ships in 10 - 15 working days

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages.

Practical Studies In Fermentation - Being Contributions To The Life History Of Micro-Organisms (Paperback): Emil C. Hansen Practical Studies In Fermentation - Being Contributions To The Life History Of Micro-Organisms (Paperback)
Emil C. Hansen; Translated by Alexander K. Miller
R763 Discovery Miles 7 630 Ships in 10 - 15 working days
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