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Nachhaltige Umweltberatung - Evaluation Eines Foerderprogramms Der Deutschen Bundesstiftung Umwelt (German, Paperback, 2001... Nachhaltige Umweltberatung - Evaluation Eines Foerderprogramms Der Deutschen Bundesstiftung Umwelt (German, Paperback, 2001 ed.)
Reinhard Stockmann, Wolfgang Meyer, Hansjoerg Gaus, Uwe Kohlmann, Julia Urban
R1,519 Discovery Miles 15 190
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Das vorliegende Buch basiert auf einer Evaluation von Umweltberatungsprojekten in den neuen Bundeslandern. Nach einer ausfuhrlichen Beschreibung der theoretischen und methodischen Grundlagen der Evaluation werden ihre Ergebnisse sowie daraus abgeleitete Empfehlungen fur die Gestaltung kunftiger Forderprogramme dargestellt."

Wertesystem-Segmentierung Im Automobilmarketing (German, Paperback, 2000 ed.): Hansjoerg Gaus Wertesystem-Segmentierung Im Automobilmarketing (German, Paperback, 2000 ed.)
Hansjoerg Gaus
R1,492 Discovery Miles 14 920
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Im Rahmen einer empirischen Untersuchung im Automobilbereich zeigt der Autor, dass Systeme abstrakter Werte das Kaufverhalten beeinflussen und sich vor allem uber intermediare kognitive Konstrukte wie bereichsspezifische Werte, Nutzenerwartungen und Einstellungen auswirken."

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