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Advances in digital technology over the past two decades have
created a wide array of new media platforms, channels, and delivery
mechanisms. Through these, people can receive staggering amounts of
content. As a result, both consumers and producers of media have
exciting new options in creating and acquiring content. An
Introduction to Visual Theory and Practice in the Digital Age is
designed to prepare students for becoming producers of
sophisticated digital media. It combines elements of visual theory
and design with the practice of creating interactive media content.
A framework for working in the digital world is also provided:
students are asked to consider the legal, ethical, and historical
aspects of visual theory and design and then combine those concepts
with visual design principles and proper composition of still
images, video, and sound. Real-world examples are provided, with a
section where media professionals explain how theory and practice
are brought together. Designed as an introduction to the field,
this book is suitable for undergraduate courses including those in
multimedia journalism, visual communication, and mass communication
practices.
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