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Merchants and Manufacturers - Studies in the Changing Structure of Nineteeth Century Marketing (Paperback, New edition): Glenn... Merchants and Manufacturers - Studies in the Changing Structure of Nineteeth Century Marketing (Paperback, New edition)
Glenn Porter, Harold C. Livesay
R391 R359 Discovery Miles 3 590 Save R32 (8%) Ships in 12 - 17 working days

In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers. By the beginning of the 20th century the outlines of a new economic order had emerged, one in which the modern corporation became the dominant institution. "A splendid study in business history. And it is business history of the best kind, that which relates changes in business organizations and practice to the mainstream of economic development."-Journal of Southern History. "No one before Porter and Livesay has so carefully delineated the transition from the old mercantile to the new industrial world...A good book about an important subject."-Choice.

ENTREPRENEURSHIP AND THE GROWTH OF FIRMS (Hardcover): Harold C. Livesay ENTREPRENEURSHIP AND THE GROWTH OF FIRMS (Hardcover)
Harold C. Livesay
R16,475 Discovery Miles 164 750 Ships in 12 - 17 working days

This important two volume set focuses on the functional relationship between the entrepreneur and the growth of the business firm. These papers trace the process through which scholars first brought entrepreneurs from the twilight of historical obscurity, broadening our understanding of their crucial role and rediscovering the entrepreneur as the prime mover of economic invigoration in the late twentieth century.Professor Livesay has chosen a selection of key articles and papers in this area - many of which are only available in specialized journals and not accessible in every library. He has also written a new comprehensive introduction to accompany the piece.

American Made - Shaping the American Economy (Paperback, 3 Ed): Harold C. Livesay American Made - Shaping the American Economy (Paperback, 3 Ed)
Harold C. Livesay
R2,220 Discovery Miles 22 200 Ships in 12 - 17 working days

"American Made" is a best-selling collection of biographical sketches that introduces key trends of American business.The book details American business through time by presenting the history of people who forever changed the way that Americans do business. Harold Livesay maintains clarity and intellectual acumen while highlighting two themes: globalization and the impact of information technology on business. This edition includes updated stories of its hallmark historical business figures with the latest scholarship as well as additional biographies of figures that have redefined American business in recent years.

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