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Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
First appearing in 1972, National Express coaches have become a
familiar site on the UK's roads, and are very much a part of
popular culture, celebrated in songs and on television. With many
former National Express vehicles finding their way to preservation,
this book explores the history of this very British brand and
celebrates the history and heritage of a British institution. The
book covers the operations of the business, the evolution of the
National Express brand and the development of the fleet up to the
latest Caetano Levante, a vehicle designed to meet the operator's
very specific requirements for accessibility. Featuring driver
stories and passenger memories, together with detailed images,
photographs and designs, this book celebrates 50 years of coaching
history.
Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
This book offers a concise, chronological history of bus and coach
travel, exploring the significant contribution this form of travel
has made to the development of Britain’s tourism industry.
Through eight chapters the book explores the way that bus and coach
travel has evolved, from early horse-drawn carriages to the latest
electric buses, taking readers on a journey of technological
innovation, public and private sector ownership and competition
between rail, air and road transport. Along the way, Peter Robinson
and Harry Cameron look at both scientific developments and the role
of buses and coaches in popular culture, examining the public’s
enduring fascination with group travel, coach tours and heritage
collections.
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