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Pretesting Advertising - Business Policy Study, No. 109 (Paperback): Harry Deane Wolfe, James K Brown, Stephen H. Greenberg Pretesting Advertising - Business Policy Study, No. 109 (Paperback)
Harry Deane Wolfe, James K Brown, Stephen H. Greenberg
R858 Discovery Miles 8 580
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Ships in 10 - 15 working days

Additional Author Is G. Clark Thompson. Foreword By H. Bruce Palmer.

Measuring Advertising Results - National Industrial Conference Board, Studies in Business Policy, No. 102 (Paperback): Harry... Measuring Advertising Results - National Industrial Conference Board, Studies in Business Policy, No. 102 (Paperback)
Harry Deane Wolfe, James K Brown, G. Clark Thompson
R796 Discovery Miles 7 960
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