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International business, especially the export-import trade, is no
longer an option, but a necessity for today's apparel industry to
grow and generate profits or just to survive in the global
marketplace. The decision to export or import is best based on a
company or individual entrepreneur's careful and thorough analysis
of its internal and external resources and capabilities.
"Essentials of Exporting and Importing" provides the merchandising,
marketing, or business student a practical, basic guide for
importing and exporting products, services, or technology in a
global economy."What You Need to Know "sections begin each chapter
with a list of learning objectives that establishes a foundation of
important concepts explored within the chapter. This helps readers
build an industry-specific vocabulary with key terms defined in
context within the chapter then bolded and highlighted in the
margin--plus a new appendix of industry acronyms.Calling upon the
knowledge and expertise of industry professionals and government
officials as sources, the authors focus on the policies,
procedures, and practices essential for success in the dynamic and
expanding field of international trade.The 2nd Edition is fully
updated with information on recent changes in U.S. export-import
trade policies/procedures, current trade trends, and key trade
relationships. Shoemack and Mink Rath expand the discussion of how
to identify and enter emerging markets and increase coverage of how
global trade issues--such as cultural, political, economic
climates--effect the textile and apparel industries.New to this
Edition: Quick studies of companies and entrepreneurs highlight
chapter content in practice. Examples include: -L'Oreal and MAC:
Health and Beauty Aids for Africa -Hall & Madden: Providing
Customers with Bespoke Shirts at RTW Prices -Patagonia's Support of
Growth and Sustainability
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