Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.

Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.

Auf Basis der oekonomischen Prinzipien und Spielregeln der Softwareindustrie behandelt dieses Buch Strategien und Geschaftsmodelle fur Softwareanbieter. Dabei handelt es sich um Kooperations-, Vertriebs-, Preis- sowie Produktions- bzw. Industrialisierungsstrategien. Ob ERP-Software, Office-Anwendungen, Open-Source-Produkte oder Online-Spiele: Software unterscheidet sich im Hinblick auf ihre oekonomischen Eigenschaften grundsatzlich von Industriegutern oder Dienstleistungen. Das Buch enthalt zahlreiche Fallstudien und neue empirische Erkenntnisse und wendet sich an Fach- und Fuhrungskrafte aus der Software-, Beratungs- und IT-Branche, ist aber auch fur Studierende und Wissenschaftler aus Betriebswirtschaftslehre, Informatik, Wirtschaftsinformatik und Wirtschaftsingenieurwesen geeignet. Die dritte Auflage wurde vollstandig uberarbeitet und erweitert um Themengebiete wie Cloud Computing und Geschaftsmodelle in der Softwareindustrie. Daruber hinaus enthalt dieses Buch neue Teilabschnitte, u. a. zur Abhangigkeit in IT-Outsourcing-Beziehungen, zum Fachkraftemangel in der Software- und IT-Industrie sowie zur Bewertung des M&A-Erfolges in der Softwareindustrie.