|
Showing 1 - 3 of
3 matches in All Departments
Whether ERP software, office applications, open-source products or
online games: In terms of its economic characteristics, software
differs fundamentally from industrial goods or services. Based on
the economic principles and rules of the software industry, the
book reveals strategies and business models to software vendors
that comprise cooperation, distribution, pricing and production and
industrialization strategies, as well as software as a service and
platform concepts. Further aspects including the outsourcing
behavior of software vendors and users; providing business software
as open source software; selecting software; and the value chains
in the software industry are also addressed. Based on a number of
expert meetings, it contains numerous case studies and new
empirical findings. Target audience of the book are professionals
and executives from the software, consulting and IT branches as
well as students and scholars of business administration, computer
science, business and industrial engineering.
Whether ERP software, office applications, open-source products or
online games: In terms of its economic characteristics, software
differs fundamentally from industrial goods or services. Based on
the economic principles and rules of the software industry, the
book reveals strategies and business models to software vendors
that comprise cooperation, distribution, pricing and production and
industrialization strategies, as well as software as a service and
platform concepts. Further aspects including the outsourcing
behavior of software vendors and users; providing business software
as open source software; selecting software; and the value chains
in the software industry are also addressed. Based on a number of
expert meetings, it contains numerous case studies and new
empirical findings. Target audience of the book are professionals
and executives from the software, consulting and IT branches as
well as students and scholars of business administration, computer
science, business and industrial engineering.
Auf Basis der oekonomischen Prinzipien und Spielregeln der
Softwareindustrie behandelt dieses Buch Strategien und
Geschaftsmodelle fur Softwareanbieter. Dabei handelt es sich um
Kooperations-, Vertriebs-, Preis- sowie Produktions- bzw.
Industrialisierungsstrategien. Ob ERP-Software, Office-Anwendungen,
Open-Source-Produkte oder Online-Spiele: Software unterscheidet
sich im Hinblick auf ihre oekonomischen Eigenschaften grundsatzlich
von Industriegutern oder Dienstleistungen. Das Buch enthalt
zahlreiche Fallstudien und neue empirische Erkenntnisse und wendet
sich an Fach- und Fuhrungskrafte aus der Software-, Beratungs- und
IT-Branche, ist aber auch fur Studierende und Wissenschaftler aus
Betriebswirtschaftslehre, Informatik, Wirtschaftsinformatik und
Wirtschaftsingenieurwesen geeignet. Die dritte Auflage wurde
vollstandig uberarbeitet und erweitert um Themengebiete wie Cloud
Computing und Geschaftsmodelle in der Softwareindustrie. Daruber
hinaus enthalt dieses Buch neue Teilabschnitte, u. a. zur
Abhangigkeit in IT-Outsourcing-Beziehungen, zum Fachkraftemangel in
der Software- und IT-Industrie sowie zur Bewertung des
M&A-Erfolges in der Softwareindustrie.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|