As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future? This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandemic. But even less dramatic influences such as technological disruption, side attacks by competitors from outside the industry or end-of-life scenarios are massively changing the environment of companies and demand - at the latest now! - a rethink.In this completely revised 2nd edition, the author shows why early planning for the future can be decisive for success, why one should not rely on experience and intuition, and which mistakes should be avoided. In addition, he explains which tools can be used and put together to form a well-founded process with which future, but also crisis, management can be creatively planned.A useful guide for managing directors, executives, marketing managers and planners in medium-sized companies - with helpful tips, illustrative examples and an individually adaptable template for a future workshop.This book is a translation of the original German 2nd edition Zukunftsmanagement fur den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Kann man sich als Unternehmer - und insbesondere als mittelstandisches Unternehmen - gezielt auf die Zukunft vorbereiten? Welche Methoden funktionieren und wo unterliegt man klassischen Denkfehlern bei der Zukunftsplanung? Dieses Buch zeigt, wie Unternehmen tragfahige Zukunftsszenarien fur den eigenen Markt entwickeln koennen, um auch kunftig erfolg- und ertragreich zu sein. Wer glaubte, sich in einem stabilen Markt zu bewegen und fur Krisen gewappnet zu sein, wurde durch die Corona-Pandemie eines Besseren belehrt. Aber auch weniger dramatische Einflusse wie die technologische Disruption, Seitenangriffe branchenfremder Wettbewerber oder End-of-Life-Szenarien verandern das Umfeld von Unternehmen massiv und verlangen - spatestens jetzt! - ein Umdenken. Warum eine fruhzeitige Zukunftsplanung erfolgsentscheidend sein kann, man sich nicht auf Erfahrung und Intuition verlassen sollte und welche Fehler es zu vermeiden gilt, zeigt der Autor in dieser voellig uberarbeiteten 2. Auflage. Zudem erklart er, welche Tools man nutzen und zu einem fundierten Prozess zusammensetzen kann, mit dem Zukunfts-, aber auch Krisenmanagement kreativ geplant werden kann. Ein nutzwertiger Leitfaden fur Geschaftsfuhrer, Fuhrungskrafte, Marketingverantwortliche und Planer in mittelstandischen Unternehmen - mit hilfreichen Tipps, anschaulichen Beispielen und einer individuell adaptierbaren Vorlage fur einen Zukunftsworkshop.

As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future?  This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandemic. But even less dramatic influences such as technological disruption, side attacks by competitors from outside the industry or end-of-life scenarios are massively changing the environment of companies and demand - at the latest now! - a rethink.In this completely revised 2nd edition, the author shows why early planning for the future can be decisive for success, why one should not rely on experience and intuition, and which mistakes should be avoided. In addition, he explains which tools can be used and put together to form a well-founded process with which future, but also crisis, management can be creatively planned.A useful guide for managing directors, executives, marketing managers and planners in medium-sized companies - with helpful tips, illustrative examples and an individually adaptable template for a future workshop.This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.