As part of a personal quest, director Hermann Vaske explored the genius behind the world's most intriguing artists and thinkers for over 30 years. His interview partners include over 1000 luminaries, among them Academy Award and Nobel Prize winners, from the fields of visual art, music, acting, philosophy, politics, business and science, posing the question: "Why are you creative?" All of the participants also created an artefact for the project-some very personal, some bizarre. Vaske has exhibited these artefacts with considerable successin Europe. Exhibitions included the Museum of Communication in Berlin and the Espace Miramar in Cannes as part of the Cannes Film Festival. Now, 100 of the most interesting, fascinating answers are compiled in this book.