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The Bacardi rum company is one of the most successful and
recognisable brands in the world. It spends millions on marketing
itself as the spirit of youth and vitality. But behind its image as
a party drink lies a very different story.In this book,
investigative journalist Hernando Calvo Ospina brings to light the
commercial and political activities of the Bacardi empire to reveal
its role in fostering the 40-year long confrontation between the
United States and the revolutionary government of Cuba. Through
meticulous research, Ospina reveals how directors and shareholders
of the family-owned firm have aggressively worked to undermine the
Castro government. He explores how they have been implicated in
supporting paramilitary organisations that have carried out
terrorist attacks, and reveals their links to the extreme
right-wing Cuban-American Foundation that supported Ronald Reagan's
Contra war in Nicaragua.Bacardi The Hidden War explains the
company's hand in promoting 'special interest' legislation against
its competitor, Havana Club Rum, which is manufactured in Cuba and
promoted by the European company Pernod-Ricard. Ospina reveals the
implications of Bacardi's involvement in this growing dispute that
threatens to create a trade war between America and Europe.
Exploring the Bacardi empire's links to the CIA, as well as its
inside links with the Bush administration, this fascinating account
shows how multinational companies act for political as well as
economic interests.
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