Film has always been a key technology for producing and disseminating attachments to 'the social.' Making Audiences explores the century-old relationships between Japanese media and social subjects, analyzing the connections between cinema audiences and five significant discursive terms: minshu (the people), kokumin (the national populace), toa minzoku (the East Asian race), taishu (the masses), and shimin (citizens). Fujiki narrates the history of Japan's transmedia ecology, illuminating cinema's enmeshment with other forms of media, from vaudeville to the internet, so that cinema audiences emerge as simultaneously shaped by and shaping social history. His extensive empirical research and commitment to interdisciplinarity bring new perspective to the history of Japanese society and culture in its global context from the early twentieth century up to the beginning of the twenty-first century, setting his insights within the context of total wars, imperialism, gender, ethnicity, mass society and communication, the ethics of care, citizenship, globalization, neoliberalism, social movements, digital media, and public and intimate spheres. By reorganizing the study of film and its audiences as central players of the history and politics of the 20th century, Fujiki writes the history of Japan and East Asia anew.

The Japanese Cinema Book provides a new and comprehensive survey of one of the world's most fascinating and widely admired filmmaking regions. In terms of its historical coverage, broad thematic approach and the significant international range of its authors, it is the largest and most wide-ranging publication of its kind to date. Ranging from renowned directors such as Akira Kurosawa to neglected popular genres such as the film musical and encompassing topics such as ecology, spectatorship, home-movies, colonial history and relations with Hollywood and Europe, The Japanese Cinema Book presents a set of new, and often surprising, perspectives on Japanese film. With its plural range of interdisciplinary perspectives based on the expertise of established and emerging scholars and critics, The Japanese Cinema Book provides a groundbreaking picture of the different ways in which Japanese cinema may be understood as a local, regional, national, transnational and global phenomenon. The book's innovative structure combines general surveys of a particular historical topic or critical approach with various micro-level case studies. It argues there is no single fixed Japanese cinema, but instead a fluid and varied field of Japanese filmmaking cultures that continue to exist in a dynamic relationship with other cinemas, media and regions. The Japanese Cinema Book is divided into seven inter-related sections: * Theories and Approaches * * Institutions and Industry * * Film Style * * Genre * * Times and Spaces of Representation * * Social Contexts * * Flows and Interactions

The film star is not simply an actor but a historical phenomenon that derives from the production of an actor's attractiveness, the circulation of his or her name and likeness, and the support of media consumers. This book analyzes the establishment and transformation of the transnational film star system and the formations of historically important film stars--Japanese and non-Japanese--and casts new light on Japanese modernity as it unfolded between the 1910s and 1930s. Hideaki Fujiki illustrates how film stardom and the star system emerged and evolved, touching on such facets as the production, representation, circulation, and reception of performers' images in films and other media. Examining several individual performers--particularly benshi narrators, Onoe Matsunosuke, Tachibana Teijiro, Kurishima Sumiko, Clara Bow, and Natsukawa Shizue--as well as certain aspects of different star systems that bolstered individual stardom, this study foregrounds the associations of contradictory, multivalent social factors that constituted modernity in Japan, such as industrialization, capitalism, colonialism, nationalism, and consumerism. Through its nuanced treatment of the production and consumption of film stars, this book shows that modernity is not a simple concept, but an intricate, contested, and paradoxical nexus of diverse social elements emerging in their historical contexts.