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Interventional Techniques in Cardiovascular Medicine (Hardcover): V Hombach, Etc, M. Kochs, A.J. Camm Interventional Techniques in Cardiovascular Medicine (Hardcover)
V Hombach, Etc, M. Kochs, A.J. Camm
R2,607 Discovery Miles 26 070 Ships in 12 - 19 working days

One: Coronary angioplasty.- 1. Medical interventions for regression of coronary atherosclerosis.- 2. Digital coronary angiography.- 3. Balloon angioplasty for stable and unstable angina.- 4. Radiofrequency coronary angioplasty.- 5. Laser angioplasty - technical aspects.- 6. Excimer laser coronary angioplasty: preliminary clinical experience.- 7. Result of a pilot study on percutaneous coronary excimer laser ablation in patients with coronary artery disease.- 8. Excimer-laser coronary angioplasty: clinical experience with high-grade stenosis and recanalization of chronic occlusions.- 9. High speed arteriosclerotic lesion ablation for treatment of coronary artery disease.- 10. A new balloon-expandable coronary tantalum stent in atherosclerotic minipigs: angiographic and histologic findings 4 weeks after implantation.- 11. Autoperfusion catheter for preservation of myocardium during coronary artery obstruction after failed PTCA.- Two: Peripheral vessel angioplasty.- 12. Balloon angioplasty.- 13. Symptomatic occlusion of the subclavian artery: treatment by balloon angioplasty.- 14. Rotational atherectomy: current use in vascular disease with specific focus on the Simpson device.- 15. Increased growth rates of percutaneously and surgically extracted plaque cells from human restenosing tissue in vitro.- 16. Effect of propranolol on growth of cultured human smooth muscle cells derived from non-atherosclerotic and atherosclerotic vascular tissue.- 17. Excimer laser angioplasty: efficiency and damage.- 18. Current problems of excimer laser angioplasty.- 19. Laser angioplasty.- 20. Preliminary experience with the implantation of Strecker-stents in peripheral arteries.- 21. Angioplasty of peripheral vessels: surgical aspects.- Three: Balloon valvuloplasty.- 22. Balloon pulmonary valvoplasty.- 23. Mitral valvuloplasty.- 24. Balloon aortic valvuloplasty.- 25. Surgical aspects of balloon valvuloplasty (BVP).- Four: Catheter ablation of tachycardias.- 26. DC-ablation of the atrioventricular conduction system in patients with supraventricular tachyarrhythmias.- 27. Localization and catheter ablation of accessory atrioventricular pathways.- 28. Radiofrequency ablation of supraventricular and atrioventricular tachyarrhythmias.- 29. The role of the surgeon in the management of supraventricular arrhythmias.- 30. Catheter mapping of ventricular tachycardia.- 31. Catheter ablation of ventricular tachycardia by direct current.- 32. Catheter ablation of ventricular tachycardia using radiofrequency current.- 33. Catheter ablation for arrhythmias using lasers.- 34. Chemical ablation in the pig heart by subendocardial injection of ethanol via catheter.- 35. Long-term results of antitachycardia electrotherapy in ventricular tachyarrhythmia.- 36. Implantable cardioverter-defibrillators: patient selection, devices and results.- 37. Surgical ablation of ventricular tachycardias.

The Black Sea Flood Question: Changes in Coastline, Climate and Human Settlement (Hardcover, 2007 ed.): Valentina... The Black Sea Flood Question: Changes in Coastline, Climate and Human Settlement (Hardcover, 2007 ed.)
Valentina Yanko-hombach, Allan S. Gilbert, Nicolae Panin, Pavel M. Dolukhanov
R7,286 Discovery Miles 72 860 Ships in 10 - 15 working days

Stimulated by Noah's Flood Hypothesis proposed by W. Ryan and W. Pitman in which a catastrophic inundation of the Pontic basin was linked to the biblical story, leading experts in Black Sea research (including oceanography, marine geology, paleoclimate, paleoenvironment, archaeology, and linguistic spread) provide overviews of their data and interpretations obtained through empirical scientific approaches. Among the contributors are many East European scientists whose work has rarely been published outside of Cyrillic. Each of the 35 papers marshals its own evidence for or against the flood hypothesis. No summary or overall resolution to the flood question is presented, but instead access is provided to a broad range of interdisciplinary information that crosses previously impenetrable language barriers so that new work in the region can proceed with the benefit of a wider frame of reference.

Sobotta Atlas of Human Anatomy, Vol. 3, 15th ed., English - Head, Neck and Neuroanatomy (Paperback, 15th edition): Friedrich... Sobotta Atlas of Human Anatomy, Vol. 3, 15th ed., English - Head, Neck and Neuroanatomy (Paperback, 15th edition)
Friedrich Paulsen, Jens Waschke; Translated by Sabine Hombach-Klonisch, Thomas Klonisch
R1,437 Discovery Miles 14 370 Ships in 12 - 19 working days

Sobotta - Atlas of Human Anatomy: the exam atlas for understanding, learning, and training anatomy

The English-language Sobotta Atlas with English nomenclature is specifically adapted to the needs of preclinical medical students. Right from the start, the book and the Internet content concentrate on exam-relevant knowledge.

The new study concept simplifies learning-understanding-training: Descriptive legends help the student identify the most important features in the figures. Clinical examples present anatomical details in a wider context. All illustrations have been optimized, and the lettering reduced to a minimum.

Volume 3 "Head, Neck and Neuroanatomy" includes the following topics: HeadEyeEarNeckBrain and Spinal Cord

Advances in Noninvasive Electrocardiographic Monitoring Techniques (Hardcover, 2000 ed.): H.-H. Osterhues, Vinzenz Hombach,... Advances in Noninvasive Electrocardiographic Monitoring Techniques (Hardcover, 2000 ed.)
H.-H. Osterhues, Vinzenz Hombach, Arthur J Moss
R5,881 Discovery Miles 58 810 Ships in 10 - 15 working days

Noninvasive electrocardiographic monitoring is a fundamental part of cardiology. Depending on continuous improvements and developments of new technologies, these methods are essential for diagnosis and risk stratification of patients. The rapid changes in the capabilities, technologies and diagnostic values of the different methods force us to update our knowledge continuously. This book offers a comprehensive overview of the current state and future developments in the field of noninvasive electrocardiographic monitoring techniques. In addition, related fields such as magnetocardiography, newer signal detection and analysis techniques as well as ambulatory blood pressure monitoring are reported. The different methods are discussed with regard to methodological aspects, latest technical developments and clinical value of results. Furthermore, review articles focus on the autonomic nervous system, monitoring of ischemic heart disease, quality control and standardization of monitoring techniques. A group of international experts in science and clinical practice have contributed to this book, which is supported by the International Society for Holter and Noninvasive Electrocardiography (ISHNE). The book is addressed to clinical and academic cardiologists as well as scientists.

The Black Sea Flood Question: Changes in Coastline, Climate and Human Settlement (Paperback, Softcover reprint of the original... The Black Sea Flood Question: Changes in Coastline, Climate and Human Settlement (Paperback, Softcover reprint of the original 1st ed. 2007)
Valentina Yanko-hombach, Allan S. Gilbert, Nicolae Panin, Pavel M. Dolukhanov
R7,258 Discovery Miles 72 580 Ships in 10 - 15 working days

This book brings together eastern and western scholarship on a controversial subject: a catastrophic inundation of the Pontic basin which might have inspired the biblical story of Noah's flood. In 35 papers, many previously unavailable in English, experts in oceanography, marine geology, paleoclimate, paleoenvironment, archaeology, and linguistic spread offer data and arguments for or against the flood hypothesis. Appendices include 600 radiocarbon dates from the region, obtained by USSR and western labs.

Advances in Noninvasive Electrocardiographic Monitoring Techniques (Paperback, Softcover reprint of the original 1st ed. 2000):... Advances in Noninvasive Electrocardiographic Monitoring Techniques (Paperback, Softcover reprint of the original 1st ed. 2000)
H.-H. Osterhues, Vinzenz Hombach, Arthur J Moss
R5,651 Discovery Miles 56 510 Ships in 10 - 15 working days

Noninvasive electrocardiographic monitoring is a fundamental part of cardiology. Depending on continuous improvements and developments of new technologies, these methods are essential for diagnosis and risk stratification of patients. The rapid changes in the capabilities, technologies and diagnostic values of the different methods force us to update our knowledge continuously. This book offers a comprehensive overview of the current state and future developments in the field of noninvasive electrocardiographic monitoring techniques. In addition, related fields such as magnetocardiography, newer signal detection and analysis techniques as well as ambulatory blood pressure monitoring are reported. The different methods are discussed with regard to methodological aspects, latest technical developments and clinical value of results. Furthermore, review articles focus on the autonomic nervous system, monitoring of ischemic heart disease, quality control and standardization of monitoring techniques. A group of international experts in science and clinical practice have contributed to this book, which is supported by the International Society for Holter and Noninvasive Electrocardiography (ISHNE). The book is addressed to clinical and academic cardiologists as well as scientists.

Interventional Techniques in Cardiovascular Medicine (Paperback, Softcover reprint of the original 1st ed. 1991): Vinzenz... Interventional Techniques in Cardiovascular Medicine (Paperback, Softcover reprint of the original 1st ed. 1991)
Vinzenz Hombach, M. Kochs, A.J. Camm
R1,539 Discovery Miles 15 390 Ships in 10 - 15 working days

Since the introduction of balloon angioplasty for the relief of coronary artery stenoses and of anginal symptoms in patients with coronary artery disease by Andreas Griintzig in 1977, the field of interventional technology and treatment strategies has grown enormously. For the reduction of hemodynamically significant coronary artery stenoses balloon angioplasty is the standard and reference method with a high primary success and low complication rate. Because of the relatively high recurrence rates of 30-40% of balloon angioplasty a whole family of different angioplasty techniques has been developed since then. Among those are atherectomy devices, laser angioplasty, radiofrequency angioplasty, high and low speed rotational angioplasty and stenting of stenosed vessels. Balloon angioplasty has been extended to aortic and mitral valve stenoses, and supraventricular and ventricular tachycardias can now be treated by catherter ablation techniques. In 1989 an International Symposium on standard and newer inter ventional techniques has been held at the University of Ulm. This volume contains the essential parts and presentations of the international faculty of experts in the field. In four chapters the principles, advantages, pitfalls and future developments of coronary angiopiasty, angioplasty of peripheral arteries, balloon valvuloplasty and of catheter ablation of supraventricular and ventricular tachycardias are described in detail. We hope that this 'State-of-the-Art' representation will be of great value for both the non expert reader and the active researcher in the fields addressed within the book. V. Hombach, M. Kochs and A. J. Camm ix List of contributors U. U."

Electrocardiography and Cardiac Drug Therapy (Paperback, Softcover reprint of the original 1st ed. 1989): Vinzenz Hombach, H.H.... Electrocardiography and Cardiac Drug Therapy (Paperback, Softcover reprint of the original 1st ed. 1989)
Vinzenz Hombach, H.H. Hilger, H. Kennedy
R1,563 Discovery Miles 15 630 Ships in 10 - 15 working days

This book is a comprehensive overview of electrocardiography and the major effects of current cardiac pharmacological therapy on electrocardiography. The text is based on work presented at the International Symposium on Non-invasive Cardiovascular Diagnosis and Therapy, held in May, 1987 at the University of Cologne. The theme of the book is to review, in broad clinical perspective the current state-of-the-art of electrocardiography as it pertains to standard electrocar diograms, exercise testing, ambulatory electrocardiography, electrocardiographic telemetry, and high resolution electrocardiography. Furthermore, advance , in cardiac drug therapy in relation to diuretics, beta blocking drugs, antiarrhythmic agents and thrombolytic agents are reviewed. The emphasis of the conference and this book is to review the clinical state-of-the-art information and applications in this regard. In the initial section on electrocardiography, Dr. Spodick reviews our present day physiologic and pathophysiologic understanding of systolic time intervals, and how they are affected by a variety of cardiac disease states and pharmacologic agents. Dr. Ellestad examines problems and provides pragmatic tips on exercise testing in the diagnosis of coronary artery disease, and advances in exercise scores and computer analysis. Dr. Graboys reviews the value of exercise testing in the diagnosis and management of patients with serious ventricular arrhythmias. Dr. Kellermann presents the complimentary role that exercise testing plays in com prehensive follow-up therapy of the cardiac patient, and the use of exercise for work and physical training. Detailed information concerning the interaction of cardiac rehabilitation and ventricular arrhythmias are examined."

Invasive Cardiovascular Therapy (Paperback, Softcover reprint of the original 1st ed. 1987): H.H. Hilger, Vinzenz Hombach, W.J.... Invasive Cardiovascular Therapy (Paperback, Softcover reprint of the original 1st ed. 1987)
H.H. Hilger, Vinzenz Hombach, W.J. Rashkind
R1,608 Discovery Miles 16 080 Ships in 10 - 15 working days

In recent years considerable progress and new developments in diagnostic and interventional cardiology have been observed, such as balloon angioplasty of coronary artery stenoses, reperfusion techniques in acute myocardial infarction, new pacing, and cardioversion-defibrillation techniques in ventricular tachyar rhythmias. On 5-8 May, 1985, an international symposium on 'Invasive Cardio vascular Therapy' was held in Cologne, which provided a survey on the experi ment l and routine therapeutic measures presently available and practiced in cardiovascular medicine. This volume is based on the oral presentations given during the symposium. In five chapters the most important traditional and new interventional techniques are discussed by experts in the field. Chapter I contains a description of results from catheter palliation of congeni tal shunt disorders or relief of congenital pulmonary or aortic valve stenoses as well as the recent experience with surgical repair of single ventricle, Fallot's tetralogy and tricuspid atresia. Chapter II presents the surgical results of valve replacement with different valve prostheses in acquired valvular disease, the surgical management of bacte rial endocarditis, as well as the various techniques of partial transient left heart support devices and of cardiac transplantation. In chapter III, the invasive management of chronic coronary heart disease, peripheral vascular disease by balloon catheter or laser techniques, and the surgical approach to coronary heart disease are discussed."

Sobotta Tables of Muscles, Joints and Nerves, English - Tables to 15th ed. of the Sobotta Atlas (Paperback, 15th Revised... Sobotta Tables of Muscles, Joints and Nerves, English - Tables to 15th ed. of the Sobotta Atlas (Paperback, 15th Revised edition)
Friedrich Paulsen, Jens Waschke; Translated by Sabine Hombach-Klonisch, Thomas Klonisch
R468 Discovery Miles 4 680 Ships in 12 - 19 working days

Learning with the Sobotta system Sobotta - tables of muscles, joints and nerves 60 tables assist in deepening and reviewing your knowledge: All muscles of the human body including origin, insertion, innervation and function. Matching the atlas, volumes 1 to 3, you find a schematic illustration of the original Sobotta figure for each muscle. The described muscle is highlighted in colour.Branches and supply areas of the cervical, brachial and lumbosacral plexus Joints and cranial nerves A practical learning tool for studying on the go! Each table refers to the corresponding figures in Sobotta Atlases Volumes 1 to 3

The Politics of the New Centre (Paperback): Hombach The Politics of the New Centre (Paperback)
Hombach
R637 Discovery Miles 6 370 Ships in 12 - 19 working days

Europe is entering a new political epoch. The centre-left, now in government in many EU countries, has struggled to modernize itself and is now defining the shape of politics for the future.

Bodo Hombach's book is one of the most important early attempts to flesh out the Third Way - moving it from being a successful electoral project to become a governing philosophy. Hombach, one of Gerhard Schr"der's closest advisers, who was Minister of State in the Chancellor's office, is a colourful and controversial figure. He has been described as the 'German Peter Mandelson' because he was the architect of Schr"der's election victory in 1997, which brought the Social Democrats to power after a decade and a half in opposition. His book, a bestseller in Germany, is the clearest definition of the popular 'Die Neue Mitte' project on which Schröder was elected, and on which the German voters will judge the government. It is striking in its bold rejection of many of the left's traditional approaches - the confrontational traditions of employers versus workers, the private sector versus the public sector, free market forces versus state direction - and this explains why Hombach and his book have been at the centre of the fierce debate about the soul and the future direction of social democracy.

Professor Anthony Giddens and Mark Leonard, in the preface and introduction, put the book in the context of the global debate about the development of the Third Way, and also draw comparisons with events in the United Kingdom.

Hombach's book is destined to become a key text on the future of European social democracy, of interest to political activists, policy-makers and students of politics.

Sobotta Clinical Atlas of Human Anatomy, one volume, English (Paperback): Friedrich Paulsen, Jens Waschke Sobotta Clinical Atlas of Human Anatomy, one volume, English (Paperback)
Friedrich Paulsen, Jens Waschke; Edited by Sabine Hombach-Klonisch, Thomas Klonisch, Jason Peeler
R2,031 R1,911 Discovery Miles 19 110 Save R120 (6%) Ships in 12 - 19 working days

The Sobotta Clinical Atlas of Human Anatomy is tailored specifically to the needs of medical and health professional students. It utilizes a regional approach for learning human anatomy that integrates core concepts of anatomical structure and function with modern methods of diagnostic imaging, cross-sectional anatomy, illustrations of real world functions, clinically relevant surface anatomy and key examples of how anatomical knowledge informs clinical practice. The 'Clinical Remarks' and 'Structure/Function' sections provide important and easily identifiable practical examples, which reinforce clinical application of anatomical knowledge. Moreover, all anatomical images are accompanied by descriptive text and summary tables which serve to highlight the key concepts associated with each specific image. Key features of the atlas include: More than 1850 anatomical, radiological, cross-sectional and functional images with clinically relevant labels give you a solid grounding in human anatomy Descriptive text provides you with additional information for all images Summary tables allow you to organize valuable key concepts The regional approach to anatomy enables you to place functional, clinical and cross-sectional images in context 'Clinical Remarks' and 'Structure/Function' vignettes give you a head-start in learning anatomy in a clinically relevant manner Surface anatomy illustrations equip you with valuable knowledge for your first physical examinations The perfect study tool for courses in medicine - as well as a range of other courses, including dentistry, pharmacy, nursing, kinesiology or the movement sciences and physician assistants A unique PIN code provides you with bonus access to a complete digital copy of your atlas

Fake News, Hashtags & Social Bots - Neue Methoden populistischer Propaganda (German, Paperback, 1. Aufl. 2018): Klaus... Fake News, Hashtags & Social Bots - Neue Methoden populistischer Propaganda (German, Paperback, 1. Aufl. 2018)
Klaus Sachs-Hombach, Bernd Zywietz
R1,276 Discovery Miles 12 760 Ships in 10 - 15 working days

Der Band versammelt Beitrage zum Thema der gegenwartigen "digitalen" Propaganda, wie sie im Kontext des Populismus eine besondere Rolle spielt. Sie wird als politisch-mediales Phanomen analysiert und als gesellschaftlich-kommunikatives Herausforderung: dies hinsichtlich der Sorge vor der einseitigen Beeinflussung einer neuen, fragmentierten "Masse" im Netz sowie um die fur medienvermittelte Demokratien fundamentale Moeglichkeit des vertrauensvollen Austausches von Informationen und Meinungen auf Basis diskursethischer Prinzipien.

Plotzlicher Herztod (German, Paperback, Softcover reprint of the original 1st ed. 1989): G. Breithardt, V Hombach Plotzlicher Herztod (German, Paperback, Softcover reprint of the original 1st ed. 1989)
G. Breithardt, V Hombach
R1,835 Discovery Miles 18 350 Ships in 10 - 15 working days

Die rechtzeitige Erkennung von Patienten, die durch den plotzlichen Herztod gefahrdet sind, stellt unveriindert ein zentrales Problem der Kardiologie dar. Zahlreiche Untersuchungen der letzten 10-15 Jahre haben die Kenntnisse der zum plotzlichen Herztod fuhrenden pathophysio- logischen Mechanismen erweitert und zu einem besseren Verstiindnis der verantwortlichen Faktoren gefiihrt. Dies gilt in besonderem MaBe fUr die koronare Herzkrankheit, trifft jedoch nur bedingt auf andere Herzerkrankungen zu, bei denen ebenfalls eine Gefahrdung durch den plotzlichen Herztod besteht. Die vorliegende Darstellung basiert auf einer wissenschaftlichen Sitzung der Arbeitsgruppe "Herzrhythmusstorungen" der Deutschen Gesellschaft fur Herz-und Kreislaufforschung. Ziel der von Experten abgegebenen Stellungnahmen war es, die fur die einzelnen Krankheitsbilder als .gesichert geltenden Befunde, die eine Erkennung von Risikopatienten ermoglichen, darzu- stellen. Gleichzeitig sollte auf die noch vorhandenen Wissenslucken eingegangen werden. Die gewiihlte Form der Darstellung solI es dem Kliniker und dem niedergelassenen Internisten und Kardiologen ermoglichen, sich rasch uber das derzeit als gesichert anzusehende Wissen als Basis fUr eine rationelle Therapieentscheidung zu informieren. Oktober 1988 G. Breithardt, Munster V. Hombach, Ulm v Inhaltsverzeichnis Vorwort ................................. . v Bedeutung ventrikuliirer Rhythmusstorungen bei Gesunden Bethge, K.-P., B.-D. Gonska .................................. .

Bild -- Bildwahrnehmung -- Bildverarbeitung - Interdisziplinare Beitrage Zur Bildwissenschaft (German, Paperback, 2nd 2.Aufl.... Bild -- Bildwahrnehmung -- Bildverarbeitung - Interdisziplinare Beitrage Zur Bildwissenschaft (German, Paperback, 2nd 2.Aufl. 2004 ed.)
Klaus Sachs-Hombach, Klaus Rehkamper
R2,240 Discovery Miles 22 400 Ships in 10 - 15 working days

Bildgegebende Verfahren sind heute zu einem unverzichtbaren Bestandteil der technischen Konstruktion wie der wissenschaftlichen Analyse geworden, denn sie ermoglichen, komplexe Sachverhalte zu vereinfachen und zu strukturieren. Eine Bildwissenschaft hat sich aber bisher kaum ausgebildet. Klaus Sachs-Hombach und Klaus Rehkamper stellen die Ergebnisse einer interdisziplinaren Zusammenarbeit vor, um das entstehen einer allgemeinen Bildwissenschaft zu fordern.
"

Was Ist Bildkompetenz? - Studien Zur Bildwissenschaft (German, Paperback, 2003 ed.): Klaus Sachs-Hombach Was Ist Bildkompetenz? - Studien Zur Bildwissenschaft (German, Paperback, 2003 ed.)
Klaus Sachs-Hombach
R1,981 Discovery Miles 19 810 Ships in 10 - 15 working days

Das Thema Bildkompetenz ist im besonderen Masse aktuell durch den Wandel unserer Gesellschaft hin zu einer Informationsgesellschaft, die sich zunehmend als medial vermittelt zeigt. In diesem Band werden die wesentlichen Fahigkeiten benannt, die ein reflektierter und selbstbestimmter Umgang mit Bildern voraussetzt."

Mappingverfahren in Der Elektrophysiologie - Ein Aktueller UEberblick (German, Paperback): S Thamasett, Vinzenz Hombach Mappingverfahren in Der Elektrophysiologie - Ein Aktueller UEberblick (German, Paperback)
S Thamasett, Vinzenz Hombach
R2,212 Discovery Miles 22 120 Ships in 10 - 15 working days

Das Buch stellt konventionelle und neue Mappingverfahren umfassend und ausfuhrlich anhand praktischer Beispiele dar. Es werden Grundlagen wie Rontgenanatomie und biophysikalische Voraussetzungen erlautert, die fur die tagliche Praxis unabdingbar sind. Anschliessend wird das praktische Vorgehen von der Diagnosestellung bis zur Ablation bei unterschiedlichen Tachykardien aufgezeigt."

Aktuelle Themen der Alterskardiologie (German, Paperback): E. Lang Aktuelle Themen der Alterskardiologie (German, Paperback)
E. Lang; Contributions by O. -E Durst, C. -J Estler, H Franke, F -R Golling, …
R1,825 Discovery Miles 18 250 Ships in 10 - 15 working days

Dass die Alterskardiologie zum zentralen Thema der 3. Bischofsgru ner Kardiologengesprache gewahlt wurde, hat seine besondere Be wandtnis. Seit Mitte des letzten Jahres stehen die Bundesrepublik Deutschland und Europa fur 12 Monate unter dem Zeichen des al ternden Menschen und damit der Gerontologie: In der Zeit vom 12. bis 17. Juli 1981 fand der Internationale Gerontologenkongress zum ersten Mal auf deutschem Boden, namlich in Hamburg, statt. Satelliten-Symposien mit gerontologischen Themen in Koln, Mun chen, Erlangen, Bremen, Amsterdam und Bratislava schlossen sich unmittelbar an. Im Herbst des Jahres 1981 erorterte das Internatio nale Institut fur soziale Gerontologie in Genfin einer Klausurtagung die gesundheitspolitischen Probleme des alteren Menschen in aller Welt. Fur April dieses Jahres hat der Prasident der Vereinigten Staa ten die Vorsitzenden der europaischen gerontologischen Gesell schaften nach Washington zur White House Conference gebeten, um dort in verschiedenen Expertengremien die Tagesordnung vor zubereiten, die im Juli 1982 auf der UNO-Weltkonferenz fur die alte re Generation in Wien behandelt werden soll. Es ist deshalb unsere Uberzeugung, dass die Bischofsgruner Kardiologengesprache zwar auf einem sehr speziellen und beschrankten Gebiet, doch auf einem um so wichtigeren - wie die Altersstatistik der Herz-Kreislauferkran kungen zeigt - ihren Beitrag dazu leisten sollten und konnen."

Heimat & Macht - Von Arnold Bis Rau, Von Clement Bis Laschet - Eine Kurze Landesgeschichte Nrws (German, Paperback): Bodo... Heimat & Macht - Von Arnold Bis Rau, Von Clement Bis Laschet - Eine Kurze Landesgeschichte Nrws (German, Paperback)
Bodo Hombach
R1,040 R702 Discovery Miles 7 020 Save R338 (32%) Ships in 12 - 19 working days
Grundelemente des Corporate Designs (German, Paperback): Henning Nieslony, Eva Hombach, Marco Vierkoetter Grundelemente des Corporate Designs (German, Paperback)
Henning Nieslony, Eva Hombach, Marco Vierkoetter
R972 Discovery Miles 9 720 Ships in 10 - 15 working days
Designschutz als Grundstock des Corporate Designs (German, Paperback): Henning Nieslony, Eva Hombach, Marco Vierkoetter Designschutz als Grundstock des Corporate Designs (German, Paperback)
Henning Nieslony, Eva Hombach, Marco Vierkoetter
R901 Discovery Miles 9 010 Ships in 10 - 15 working days
Grundlagen und Geschichte des Corporate Designs (German, Paperback): Henning Nieslony, Eva Hombach, Marco Vierkoetter Grundlagen und Geschichte des Corporate Designs (German, Paperback)
Henning Nieslony, Eva Hombach, Marco Vierkoetter
R930 Discovery Miles 9 300 Ships in 10 - 15 working days
Corporate Design am Beispiel der Marke Nivea (German, Paperback): Henning Nieslony, Eva Hombach, Marco Vierkoetter Corporate Design am Beispiel der Marke Nivea (German, Paperback)
Henning Nieslony, Eva Hombach, Marco Vierkoetter
R901 Discovery Miles 9 010 Ships in 10 - 15 working days
Corporate Design in der Praxis (German, Paperback): Henning Nieslony, Eva Hombach, Marco Vierkoetter Corporate Design in der Praxis (German, Paperback)
Henning Nieslony, Eva Hombach, Marco Vierkoetter
R1,534 Discovery Miles 15 340 Ships in 10 - 15 working days

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,3, Rheinische Fachhochschule Koln, 49 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Nur der Schein trugt nicht" (Paul Klee). Die Wahrnehmungswelt ist fur den heutigen Menschen angefullt. Der Mensch muss die Kraft haben, Wichtiges von Unwichtigem zu unterscheiden. Nicht nur in der Flut des Geschriebenen, sondern auch in der Flut der visuellen Kommunikation bedarf es seiner kritischen Auseinandersetzung. Es ist ein Grundbedurfnis, sich orientieren zu konnen. Fur die Unternehmenskultur ist Corporate Design ein unausweichlicher Bestandteil geworden. Es vermittelt auf visueller Basis die Identitat eines Unternehmens an die Umwelt. Je klarer und unmissverstandlicher das Corporate Design des Unternehmens definiert ist, desto mehr findet es Anklang bei den Kunden. Durch die fortschreitende Globalisierung und die immer einfachere Moglichkeit fur den Kunden die Produkte zu vergleichen, werden die Markte immer kleiner und harter umkampft. Um sich von der Konkurrenz zu unterscheiden, spielt das eigene Erscheinungsbild zunehmend eine Rolle. Es geht mehr und mehr darum, sich mit seiner eigenen Corporate Identity in dem Markt zu positionieren. In der vorliegenden Hausarbeit werden die grundlegenden Bestandteile eines guten Corporate Designs erlautert. Die Autoren schildern ubersichtlich wie sich die Geschichte des Unternehmensbildes verandert und aufgebaut hat und welche Personen massgeblich an diesem Fortschritt beteiligt waren. Grundthemen wie Zeichenlehre und Symantik werden kurz angerissen. Darauf aufbauend werden die Grundbestandteile (Corporate Logo, Corporate Tonality, Corporate Typografie, Corporate Color und Corporate Grid) beschrieben und mit Praxisbeispielen belegt. Anschliessend folgt eine detaillierte Einfuhrung in das Designrecht und den notwendigen Ableitungen daraus fur Unternehmen. Markenrecht, Wettbewerbsrecht und Geschmacksmusterrecht sind n

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