0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Metaphor and Mills - Figurative Language in Business and Economics (Hardcover): Honesto Herrera Soler, Michael White Metaphor and Mills - Figurative Language in Business and Economics (Hardcover)
Honesto Herrera Soler, Michael White
R4,755 Discovery Miles 47 550 Ships in 12 - 17 working days

While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Hermione Granger Wizard Wand - In…
 (1)
R803 Discovery Miles 8 030
Sudocrem Skin & Baby Care Barrier Cream…
R128 Discovery Miles 1 280
Bunty 380GSM Golf Towel (30x50cm)(3…
R500 R255 Discovery Miles 2 550
Goldair USB Fan (Black | 15cm)
R150 Discovery Miles 1 500
Marco Cellphone Ring & Stand [Black]
R59 R29 Discovery Miles 290
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R125 Discovery Miles 1 250
Bantex B9875 A5 Record Card File Box…
R125 R112 Discovery Miles 1 120
Brother JA1400 Basic Multi Purpose…
 (3)
R3,299 R2,569 Discovery Miles 25 690
Uglies
Scott Westerfeld Paperback R265 R99 Discovery Miles 990
Croxley Create Super Jumbo Wood Free…
R26 Discovery Miles 260

 

Partners