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This book presents tools for valuing and controlling corporate
innovation. It combines a well-established theoretical framework
with case studies at Siemens that illustrate the practice of
valuing and controlling innovation and underline the strong link
between theoretical concepts and practical application. Innovation
is a key factor determining the success of companies and since
corporate innovation consumes large quantities of resources, the
issue of how best to distribute these resources among different
projects is crucial. For an optimal resource allocation, companies
need valuation tools to assess the benefits, costs and risks of
competing projects. The energy sector is an example of a market
that is strongly driven by innovation, and as such the book
describes the processes and the potential of digitalizing product
development and outlines the valuation process for a long-term
innovation project in this sector - the development of the latest
Siemens gas turbine.
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