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Tells a new story about the history of the music business and the
ten technological advances that disrupted it over the last century.
In recent years, narratives about the music industry tend to hew to
a common theme: it was humming along for decades until the Internet
and Napster came along and disrupted it. Key Changes shows that
this view is incorrect: the industry was actually shaken up not
once in the 1990s, but ten times over more than 100 years. These
ten disruptions came with the introduction of new formats for
enjoying recorded music: starting with the cylinders and discs
played on early phonographs; then moving through radio, LPs, tapes,
CDs, television, digital downloads, streaming, and streaming video;
and then into Artificial Intelligence (AI), which enables a wide
range of new capabilities with profound impacts upon the business.
This book devotes a chapter to each of these formats, illustrating
how such innovations beget shifts in creativity, consumer behavior,
economics, and law. Each of the technological innovations covered
in this book not only disrupted the music business, but also
fundamentally altered the industry's character. And while the
technologies themselves have evolved in unique and varied ways over
the decades, the changes within the business follow a clear
pattern. Veteran music industry professionals and music technology
experts Howie Singer and Bill Rosenblatt illuminate this pattern
through a framework they term "the 6 Cs": cutting edge technology,
channels of distribution, creators, consumers, cash, copyright.
This framework provides insight into how such disparate innovations
similarly disrupted and transformed the music business in each era.
Extensively researched and supplemented by interviews with
Grammy-winning artists, producers and executives, the book provides
an insightful perspective on the ways technology has fundamentally
altered the music industry, throughout history and into the present
era.
Tells a new story about the history of the music business and the
ten technological advances that disrupted it over the last century.
In recent years, narratives about the music industry tend to hew to
a common theme: it was humming along for decades until the Internet
and Napster came along and disrupted it. Key Changes shows that
this view is incorrect: the industry was actually shaken up not
once in the 1990s, but ten times over more than 100 years. These
ten disruptions came with the introduction of new formats for
enjoying recorded music: starting with the cylinders and discs
played on early phonographs; then moving through radio, LPs, tapes,
CDs, television, digital downloads, streaming, and streaming video;
and then into Artificial Intelligence (AI), which enables a wide
range of new capabilities with profound impacts upon the business.
This book devotes a chapter to each of these formats, illustrating
how such innovations beget shifts in creativity, consumer behavior,
economics, and law. Each of the technological innovations covered
in this book not only disrupted the music business, but also
fundamentally altered the industry's character. And while the
technologies themselves have evolved in unique and varied ways over
the decades, the changes within the business follow a clear
pattern. Veteran music industry professionals and music technology
experts Howie Singer and Bill Rosenblatt illuminate this pattern
through a framework they term "the 6 Cs": cutting edge technology,
channels of distribution, creators, consumers, cash, copyright.
This framework provides insight into how such disparate innovations
similarly disrupted and transformed the music business in each era.
Extensively researched and supplemented by interviews with
Grammy-winning artists, producers and executives, the book provides
an insightful perspective on the ways technology has fundamentally
altered the music industry, throughout history and into the present
era.
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