Due to the great success and enormous impact of IP networks, In ternet access (such as sending and receiving e-mails) and web brows ing have become the ruling paradigm for next generation wireless systems. On the other hand, great technological and commercial success of services and applications is being witnessed in mobile wire less communications with examples of cellular, pes voice telephony and wireless LANs. The service paradigm has thus shifted from the conventional voice service to seamlessly integrated high quality mul timedia transmission over broadband wireless mobile networks. The multimedia content may include data, voice, audio, image, video and so on. With availability of more powerful portable devices, such as PDA, portable computer and cellular phone, coupled with the easier access to the core network (using a mobile device), the number of mobile users and the demand for multimedia-based applications is increasing rapidly. As a result, there is an urgent need for a sys tem that supports heterogeneous multimedia services and provides seamless access to the desired resources via wireless connections. Therefore, the convergence of multimedia communication and wireless mobile networking technologies into the next generation wireless multimedia (WMM) networks with the vision of "anytime, anywhere, anyform" information system is the certain trend in the foreseeable future. However, successful combination of these two technologies presents many challenges such as available spectral bandwidth, energy efficiency, seamless end-to-end communication, robustness, security, etc.

Due to the great success and enormous impact of IP networks, In ternet access (such as sending and receiving e-mails) and web brows ing have become the ruling paradigm for next generation wireless systems. On the other hand, great technological and commercial success of services and applications is being witnessed in mobile wire less communications with examples of cellular, pes voice telephony and wireless LANs. The service paradigm has thus shifted from the conventional voice service to seamlessly integrated high quality mul timedia transmission over broadband wireless mobile networks. The multimedia content may include data, voice, audio, image, video and so on. With availability of more powerful portable devices, such as PDA, portable computer and cellular phone, coupled with the easier access to the core network (using a mobile device), the number of mobile users and the demand for multimedia-based applications is increasing rapidly. As a result, there is an urgent need for a sys tem that supports heterogeneous multimedia services and provides seamless access to the desired resources via wireless connections. Therefore, the convergence of multimedia communication and wireless mobile networking technologies into the next generation wireless multimedia (WMM) networks with the vision of "anytime, anywhere, anyform" information system is the certain trend in the foreseeable future. However, successful combination of these two technologies presents many challenges such as available spectral bandwidth, energy efficiency, seamless end-to-end communication, robustness, security, etc."

This book constitutes the proceedings of the International Conference on Internet of Things, ICIOT 2020, held virtually as part of SCF 2020, in Honolulu, HI, USA, in September 2020. The 8 full and 4 short papers presented in this volume were carefully reviewed and selected from 20 submissions. The conference Internet of Things (ICIOT 2020) covers state-of-the-art technologies and best practices of Internet of Things, as well as emerging standards and research topics which would define the future of Internet of Things.

Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing practice to influence consumers'attitudes and behaviors. Recently, with the emergence of social network sites, more and more products and brands have been integrated into this newly emerged media platform. In particular, with the growing worldwide popularity of social gaming like Mafia Wars, which is played by more than 25 million social media users each month on Facebook, marketers started weaving brands into the social gaming environment. However, compared to the popularity of industry practice, very little academic literature exists on how to best utilize product placements in this new and budding media platform to achieve maximum marketing communication effects. This book, therefore, provides a new metric of success for social network marketing by revealing how Chinese urban white-collar professionals perceive, understand, and interpret product placements woven in a newly launched and very popular Chinese SNS: Happy Network (www.kaxin001.com).

This book is a translation of an authoritative introductory text based on a lecture series delivered by the renowned differential geometer, Professor S S Chern in Beijing University in 1980. The original Chinese text, authored by Professor Chern and Professor Wei-Huan Chen, was a unique contribution to the mathematics literature, combining simplicity and economy of approach with depth of contents. The present translation is aimed at a wide audience, including (but not limited to) advanced undergraduate and graduate students in mathematics, as well as physicists interested in the diverse applications of differential geometry to physics. In addition to a thorough treatment of the fundamentals of manifold theory, exterior algebra, the exterior calculus, connections on fiber bundles, Riemannian geometry, Lie groups and moving frames, and complex manifolds (with a succinct introduction to the theory of Chern classes), and an appendix on the relationship between differential geometry and theoretical physics, this book includes a new chapter on Finsler geometry and a new appendix on the history and recent developments of differential geometry, the latter prepared specially for this edition by Professor Chern to bring the text into perspectives.

This book is a translation of an authoritative introductory text based on a lecture series delivered by the renowned differential geometer, Professor S S Chern in Beijing University in 1980. The original Chinese text, authored by Professor Chern and Professor Wei-Huan Chen, was a unique contribution to the mathematics literature, combining simplicity and economy of approach with depth of contents. The present translation is aimed at a wide audience, including (but not limited to) advanced undergraduate and graduate students in mathematics, as well as physicists interested in the diverse applications of differential geometry to physics. In addition to a thorough treatment of the fundamentals of manifold theory, exterior algebra, the exterior calculus, connections on fiber bundles, Riemannian geometry, Lie groups and moving frames, and complex manifolds (with a succinct introduction to the theory of Chern classes), and an appendix on the relationship between differential geometry and theoretical physics, this book includes a new chapter on Finsler geometry and a new appendix on the history and recent developments of differential geometry, the latter prepared specially for this edition by Professor Chern to bring the text into perspectives.