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Ganzheitliche Finanzplanung - Das neue Wertebewusstsein von Kunden und Beratern (German, Paperback, 2011 ed.): Georg Horn,... Ganzheitliche Finanzplanung - Das neue Wertebewusstsein von Kunden und Beratern (German, Paperback, 2011 ed.)
Georg Horn, Hubertus Schrottenberg
R1,051 Discovery Miles 10 510
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Die Bedeutung der Behavioral Finance, dem Forschungszweig, der sich mit dem Einfluss psychologischer Mechanismen auf okonomisches Handeln befasst, wird kaum mehr bestritten. Die Literatur befasste sich bislang mit dieser Thematik eher auf der wissenschaftlichen Ebene. In diesem Buch verknupfen zwei Praktiker aus der Versicherungswirtschaft Sachkompetenz und Psychologie/Verantwortungsorientierung zu ausgereiften und erprobten Beratungskonzepten."

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