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This handbook provides a comprehensive overview of Partial Least
Squares (PLS) methods with specific reference to their use in
marketing and with a discussion of the directions of current
research and perspectives. It covers the broad area of PLS methods,
from regression to structural equation modeling applications,
software and interpretation of results. The handbook serves both as
an introduction for those without prior knowledge of PLS and as a
comprehensive reference for researchers and practitioners
interested in the most recent advances in PLS methodology.
This handbook provides a comprehensive overview of Partial Least
Squares (PLS) methods with specific reference to their use in
marketing and with a discussion of the directions of current
research and perspectives. It covers the broad area of PLS methods,
from regression to structural equation modeling applications,
software and interpretation of results. The handbook serves both as
an introduction for those without prior knowledge of PLS and as a
comprehensive reference for researchers and practitioners
interested in the most recent advances in PLS methodology.
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