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Tourism energizes economies and fuels the economic transformation
of countries from Cape Verde to South Africa. Its benefits are
clear: it can trigger infrastructure improvements, create good
jobs, increase domestic consumption, and diversify exports. It also
empowers women, young people, and marginalized populations,
contributes to each country s national image, and stimulates
cultural heritage and environmental conservation. What s more,
tourism is a demonstration sector which leads private sector growth
through its linkages across other sectors. It has demonstrated
resilience over the years and through economic and natural crises.
This book presents how tourism initiates these outcomes, while
highlighting how Sub-Saharan Africa can address the persistent
constraints to the growth of tourism in the region. The challenges
that can be overcome pertain to land availability; investor access
to finance; taxes on tourism investments; the level of tourism
skills; security; safety and crime; public health; international
and intraregional transportation; and an unpredictable business
climate. Going beyond an analysis of the sector, the 24 case
studies gathered in this report from around the world illustrate
how tourism development can succeed. Based on these,
recommendations for tourism development in Sub-Saharan Africa are
elaborated for countries at different development stages. Some
strategies are more applicable to destinations initiating tourism,
others are for those looking to scale up tourism or to deepen
tourism success. The case studies reveal that despite destination
needs, challenges, and approaches that change over time, the basic
elements needed to initialize, increase, or intensify tourism s
success are applicable across Sub-Saharan Africa."
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