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This timely and incisive Handbook provides critical contemporary
insights into the theory and practice of entrepreneurship and
marketing in the twenty-first century. Bringing together rich and
varied contributions from prominent international researchers, it
offers a reflective synthesis of scholarship at the interface
between marketing and entrepreneurship. Emphasising the need for
contextual analysis of marketing and entrepreneurial practices,
this Handbook explores the effectiveness of a variety of
behaviours, supporting its insights with relevant theory. Chapters
cover areas such as innovation, strategy and networking for SMEs,
social media and crowdfunding, and entrepreneurial marketing in the
arts, including a focus on the growing phenomenon of cultural
entrepreneurship. Scholars and postgraduate students in
entrepreneurship and marketing, and particularly those working on
the intersections between them, will find this Handbook an
invaluable read. Its examination of the efficacy of various
practices will also be of great interest to marketing professionals
and entrepreneurs themselves. Contributors include: C. Ball, A.
Bayraktar, S. Brown, D. Cummins, J.H. Deacon, N. Dennis, E.
Erdogan, I. Fillis, J.B. Ford, I.S. Fraser, P.J. Fraser, L.
Frondigoun, E. Gallagher, A. Gilmore, V. Gustafsson, B. Hynes, B.
Jones, R. Jones, M. Kelly, F. Kerrigan, A. Kincaid, T.A. Kirchner,
O.F. Lee, K. Lehman, E. Lloyd-Parkes, S. Loane, M. Macaulay, S.
Mawson, M.P. Miles, S. Mirvahedi, S.C. Morrish, T. Morrow, S.
Mottner, E.L. Ngan, K. Nightingale, R. Noorda, A. Patterson, C.
Preece, E. Ramsey, R. Rentschler, E. Ritch, V.L. Rodner, J.E.
Schroeder, Z. Sethna, R. Shannon, A.M.J. Smith, R. Smith, M.
Suoranta, N. Telford, P. Tjabbes, C. Uslay
This timely and incisive Handbook provides critical contemporary
insights into the theory and practice of entrepreneurship and
marketing in the twenty-first century. Bringing together rich and
varied contributions from prominent international researchers, it
offers a reflective synthesis of scholarship at the interface
between marketing and entrepreneurship. Emphasising the need for
contextual analysis of marketing and entrepreneurial practices,
this Handbook explores the effectiveness of a variety of
behaviours, supporting its insights with relevant theory. Chapters
cover areas such as innovation, strategy and networking for SMEs,
social media and crowdfunding, and entrepreneurial marketing in the
arts, including a focus on the growing phenomenon of cultural
entrepreneurship. Scholars and postgraduate students in
entrepreneurship and marketing, and particularly those working on
the intersections between them, will find this Handbook an
invaluable read. Its examination of the efficacy of various
practices will also be of great interest to marketing professionals
and entrepreneurs themselves. Contributors include: C. Ball, A.
Bayraktar, S. Brown, D. Cummins, J.H. Deacon, N. Dennis, E.
Erdogan, I. Fillis, J.B. Ford, I.S. Fraser, P.J. Fraser, L.
Frondigoun, E. Gallagher, A. Gilmore, V. Gustafsson, B. Hynes, B.
Jones, R. Jones, M. Kelly, F. Kerrigan, A. Kincaid, T.A. Kirchner,
O.F. Lee, K. Lehman, E. Lloyd-Parkes, S. Loane, M. Macaulay, S.
Mawson, M.P. Miles, S. Mirvahedi, S.C. Morrish, T. Morrow, S.
Mottner, E.L. Ngan, K. Nightingale, R. Noorda, A. Patterson, C.
Preece, E. Ramsey, R. Rentschler, E. Ritch, V.L. Rodner, J.E.
Schroeder, Z. Sethna, R. Shannon, A.M.J. Smith, R. Smith, M.
Suoranta, N. Telford, P. Tjabbes, C. Uslay
Exploring Cultural Value presents ground breaking new research on
the use of the cultural value lens to explain and investigate those
areas of society where art and culture can have an impact or add
value, beyond economic measures. The book develops and advances
existing concepts around cultural value, and thus provides a deeper
understanding of the impacts and value of the arts and cultural
sectors. Contributions bridge academic disciplines and the current
discourse of policy-makers, with sections exploring ways of
thinking about cultural value, current developments in the field,
and challenges for the future. Key themes illustrated throughout
include alternative conceptual frameworks of cultural value,
national/regional/urban perspectives, evidence from practice, and
discussion of how the challenges facing the sectors can be
addressed. Exploring Cultural Value combines academic research,
case studies, and practitioner perspectives, making a robust and
accessible contribution grounded in real world practice. It is a
crucial resource for academics, practitioners and policy makers
with an interest in the arts, and provides valuable insights into a
facet of human endeavour all of us believe to be vital to society.
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