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This book is designed to help both students and the general reader
gain a practical understanding of the strategic marketing process,
and how it can be applied to a variety of real-life organisational
and national environments. As a case book it encourages readers to
develop a 'strategic mindset' towards the development of marketing
programmes. The cases are based upon primary information and many
are complemented by financial data, thus allowing readers to become
'insiders' rather than observers. Cases are supported by sections
on relevant theory and specific learning notes. Part one introduces
and reviews relevant strategic marketing concepts and practices.
Introductory chapters explore the strategy/marketing interface, the
conventional strategic marketing process and some contemporary
challenges to established practices. Part two gives readers the
chance to apply strategic marketing principles to a variety of
situations, and information is introduced to emphasise the urgency
of the situation, whilst the reality of the fiancial data serves to
constrain the submission of unrealistic marketing programmes.
Strategic Marketing: Cases, Concepts and Challenges is essential
reading for students and practitioners who wish to bridge strategic
marketing theory and practice in the wider organisational context.
The text is suitable for students of marketing and strategy at
undergraduate, professional and masters levels.
A soldier on the run climbs into Raina's bedroom. She shelters him,
but then discovers that, unlike the heroic officer to whom she is
engaged, he despises war and carries not ammunition, but chocolate.
When the 'chocolate cream soldier' reappears after the war, the
consequences for Raina and her family are unexpected and amusing.
The Livre Charny (Charny's Book), by the 14th century French knight
Geoffroi de Charny, translated here by Nigel Bryant with an
introduction by Ian Wilson. The poem known as the Livre Charny
(Charny's Book), by the fourteenth-century French knight Geoffroi
de Charny, has never been published, Nigel Bryant's brilliant new
translation of this long-neglected poem, based on a hitherto
overlooked original Charny manuscript housed in Oxford, vividly
conveys Charny's self-deprecating and extraordinarily down-to-earth
attitudes towards the knightly career. Charny is surprisingly blunt
in his descriptions of the mishaps and mortal dangers to be
expected, from losing in a tournament, to homesickness on crusade,
to being concussed whilst attempting to scale an enemy tower.
Nothing else quite like it is to be found in medieval literature.
Ian Wilson's introduction provides a markedly revised understanding
of Charny's career as tournament performer, serving soldier,
crusader, councillor, and finally royal standard-bearer: he was
killed at Poitiers in 1356. Bryant and Wilson also argue that
Charny's Book is so different in style from the Book of Chivalry,
also attributed to him, that the latter is unlikely to be by the
same author. Using the evidence of a hitherto unnoticed manuscript
in Madrid, they show that the latter is likely to be a work of the
1380s composed by Charny's son of the same name, possibly as a kind
of memorial to his heroic father.
"In the six hundredth year of Noah's life, in the second month, the
seventeenth day of the month, the same day were all the fountains
of the great deep broken up, and the windows of heaven were opened.
And the rain was upon the earth forty days and forty nights."
The great Biblical flood so described in Genesis has long been a
subject of fascination and speculation. In the 19th century the
English archbishop James Ussher established it as having happened
in the year 2348 B.C., calculating what was then taken as the age
of the earth and working backward through the entire series of
Biblical "begats." Proof of the flood, which is an element of so
many creation myths, began in earnest when archaeology started
connecting physical evidence with Biblical story. The dream of
proving the Bible as literal truth has proven irresistible,
producing both spurious claims and serious scholarship.
As best-selling historian Ian Wilson reveals in this fascinating
new book, evidence of a catastrophic event has been building
steadily, culminating in the work of William Ryan and Walter
Pitman. Several years ago Ryan and Pitman had posited that around
5600 BC there had an inundation in the Black Sea of such
proportions that it turned the freshwater lake into a saltwater
lake by connecting it to the Mediterranean. Were that true, they
estimated that there would be signs of civilization 300 feet below
the surface of the Black Sea. In September 2000, using his famous
underwater equipment, Robert Ballard (of SS Titanic fame) explored
parts of the Black Sea near the Turkish shore and found the remains
of wood houses. There had been a flood, and whether God's wrath or
not it had destroyed everything aroundit for hundreds of miles,
killing tens of thousands of people.
Exploring all the archeological evidence, Wilson explains how the
Black Sea flood and the Biblical flood have to be connected. In
particular, Wilson argues, learnedly and persuasively, that the
center of the civilized world was further to the West than
previously thought-not in Egypt or Mesopotamia but in what is today
Northern Turkey.
The earliest, antediluvian civilizations may have migrated east
into those places we have come to call the cradles of civilization,
forced by the Black Sea flood to create new settlements.
Scrupulous in its details and compelling in its sweep, "Before the
Flood" is narrative detective history at its most provocative,
contributing a vital new chapter to the debate about the Bible and
origins of the modern world.
First published in 1904, Paget's Law of Banking has established
itself as the leading practitioner text on banking law, combining
meticulous accuracy and depth with a clear approach to this complex
area. The banking law bible - a definitive work on this subject
with a huge reputation The 16th edition continues to be unique in
providing a comprehensive, clear and accurate statement of the law
of banking, with a particular emphasis on the principles which
underpin the case law. The new edition includes: * A new Part on
Consumer Redress, with 2 brand new chapters on The Financial
Ombudsman Service and Authorised Push Payment Fraud * Substantially
enhanced treatment on Sanctions * Recent case law in the field of
Guarantees
Two decades after radiocarbon dating declared the Turin Shroud a
mediaeval fake, brand-new historical discoveries strongly suggest
that this famous cloth, with its extraordinary photographic
imprint, is genuinely Christ's shroud after all. In 1978 in his
international bestseller The Turin Shroud Ian Wilson ignited
worldwide public debate with his compelling case endorsing the
shroud's authenticity. Now, 30 years later, he has completely
rewritten and updated his earlier book to provide fresh evidence to
support his original argument. Shroud boldly challenges the current
post-radiocarbon dating view - that it is a fake. By arguing his
case brilliantly and provocatively, Ian Wilson once more throws the
matter into the public arena for further debate and controversy.
A volume in Peace Education Series Editors Jing Lin, University of
Maryland, Edward Brantmeier, James Madison University, and Ian
Harris, University of Wisconsin, Milwaukee Historians often ignore
the day-to-day struggles of ordinary people to improve their lives.
They tend to focus on the accomplishments of illustrious leaders.
Peace Education from the Grassroots tells the stories of concerned
citizens, teachers, and grassroots peace activists who have
struggled to counteract high levels of violence by teaching about
the sources for violence and strategies for peace. The stories told
here come from the grass roots meaning the educators are close to
the forms of violence they are addressing. This collection of
essays tells how citizens at the grassroots level developed peace
education initiatives in thirteen different nations (Belgium,
Canada, El Salvador, Germany, India, Jamaica, Japan, Mexico, the
Philippines, South Korea, Spain, Uganda, and the United States). A
fourteenth article describes the efforts of the International Red
Cross to implement a human rights curriculum to teachers on the
ground in the Balkans, Iran, Senegal, and the United Sates. These
chapters describe a variety of schools, colleges, peace movement
organizations, community-based organizations, and international
nongovernmental organizations engaged in peace education.
A volume in Peace Education Series Editors Jing Lin, University of
Maryland, Edward Brantmeier, James Madison University, and Ian
Harris, University of Wisconsin, Milwaukee Historians often ignore
the day-to-day struggles of ordinary people to improve their lives.
They tend to focus on the accomplishments of illustrious leaders.
Peace Education from the Grassroots tells the stories of concerned
citizens, teachers, and grassroots peace activists who have
struggled to counteract high levels of violence by teaching about
the sources for violence and strategies for peace. The stories told
here come from the grass roots meaning the educators are close to
the forms of violence they are addressing. This collection of
essays tells how citizens at the grassroots level developed peace
education initiatives in thirteen different nations (Belgium,
Canada, El Salvador, Germany, India, Jamaica, Japan, Mexico, the
Philippines, South Korea, Spain, Uganda, and the United States). A
fourteenth article describes the efforts of the International Red
Cross to implement a human rights curriculum to teachers on the
ground in the Balkans, Iran, Senegal, and the United Sates. These
chapters describe a variety of schools, colleges, peace movement
organizations, community-based organizations, and international
nongovernmental organizations engaged in peace education.
A Sudden Vengeance Waits 2nd Edition As the world comes to terms
with the horror of a nuclear attack on the Olympic Games an even
more devastating threat emerges. But who is behind this and what
are their intentions? With only scraps of evidence to go on two
unlikely heroes emerge to uncover a plot involving a secret
religious sect whose family histories can be traced back to the
Crusades. The search for the conspirators takes place against a
backdrop of deteriorating relations with the USA where the
President prefers the affairs of the bedroom to the affairs of
State. When British and American missile submarines start playing
cat and mouse in the North Atlantic they eventually run out of room
to manoeuvre and there follows a desperate race against time to
prevent a global disaster that would threaten the future of
mankind.
At the Point of Death Can the flap of a butterfly's wings in Brazil
end up as a tornado in Texas? Chaos theory says yes it can. It says
that dynamic systems are sensitive to their initial conditions and
the slightest differences can have huge and unpredictable outcomes.
So to guard against chaos we have laws and systems, procedures and
regulations. Except they don't always work. A microscopic fault in
a jet engine that brings down an airliner. A piece of foam that
destroys a space shuttle. A virus mutation that goes on to kill
millions. In the end, everything is subject to the laws of nature,
including the laws of human nature, and if chaos theory applies to
human nature, it might not take much to shift a person from law
abiding to law breaking. In 2020, a terrorist organisation sets out
to do just that. Create chaos. To bring society to that point where
law and order breaks down. Across the world, wave after wave of
atrocities begin to tip the balance. But what is the ultimate goal
of the terrorists? In a hectic and sometimes chaotic journey from
an idyllic Greek island to the International Space Station, it is
up to Jack and Helen Riley to find out and stop them.
A Book of Quotes About Love and Relationships. Quotes heard or read
can stay in our minds and hearts forever. In this book is a small
collection of some of my favorite quotes. -Come live in my heart
and pay no rent. -Love is taking two hearts and blending them into
one. -Her eyes, her lips, her cheeks, her shape, her features seem
to be drawn by love's own hand, by love himself in love. -There are
many things in life that will catch your eyes but only a few will
catch your . heart, pursue those.
As the world comes to terms with the horror of nuclear terrorism
another even more devastating threat emerges. But who is behind
this and what are their intentions? With only scraps of evidence to
go on two British officers, Jack Riley and Helen Bascombe, uncover
a plot involving a secret religious sect whose family histories can
be traced back to the Crusades. The search for the conspirators
takes place against a backdrop of deteriorating relations with the
USA where the President prefers the affairs of the bedroom to the
affairs of State. When British and American nuclear missile
submarines start playing cat and mouse in the North Atlantic they
eventually run out of room to manoeuvre and there follows a
desperate race against time to prevent a global disaster that would
threaten the future of mankind.
A first-time-in-paperback reissue, this full-fledged biography
takes on all of the famous Shakespearean debates, from whether or
not Shakespeare actually wrote his plays to speculation regarding
his sexuality to the mysterious curse he set upon his own grave.
Wilson's revelation that the Bard associated with figures of the
Catholic Church, at a time when such acts could have brought him
death, is a major literary discovery. This lively and provocative
book weaves together the most complete, objective, and readable
account of Shakespeare's life we have ever had.
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