|
Showing 1 - 2 of
2 matches in All Departments
Drawing on the expertise of multi-disciplinary scholars from
emerging economies, this volume aims to share fascinating
perspectives on marketing communications by discussing the shift in
the power of public relations, and highlighting how the small and
local use communication effectively to improve performance and
shares useful lessons on how to communicate hope by responding to
customer emotions during uncertainties. The book contains valuable
lessons and insights on communicating corporate social
responsibility, effective social media communication, enacting
brand purpose through communication, and using aesthetics in
point-of-purchase advertising to drive purchase intention. It is
the first of its kind to highlight key conceptual issues and
provide critical empirical evidence on marketing communications in
and from emerging economies. Corporate executives, educators,
students, policymakers and businesses would find this book a useful
tool on marketing communication as it lays bare some important
strategic and operational insights specific to emerging markets.
Drawing on the expertise of multi-disciplinary scholars from
emerging economies, this volume aims to share fascinating
perspectives on marketing communications by discussing the shift in
the power of public relations, and highlighting how the small and
local use communication effectively to improve performance and
shares useful lessons on how to communicate hope by responding to
customer emotions during uncertainties. The book contains valuable
lessons and insights on communicating corporate social
responsibility, effective social media communication, enacting
brand purpose through communication, and using aesthetics in
point-of-purchase advertising to drive purchase intention. It is
the first of its kind to highlight key conceptual issues and
provide critical empirical evidence on marketing communications in
and from emerging economies. Corporate executives, educators,
students, policymakers and businesses would find this book a useful
tool on marketing communication as it lays bare some important
strategic and operational insights specific to emerging markets.
|
You may like...
Midnights
Taylor Swift
CD
R418
Discovery Miles 4 180
|