Capturing the important place and power role that culture plays in the decision-making process of migration, this Handbook looks at human movement outside of a vacuum; taking into account the impact of family relationships, access to resources, and security and insecurity at both the points of origin and destination. Utilising case studies from around the world, chapters look at migration from the perspectives of a broad range of migrants, including refugees, labour migrants, students, highly educated migrants, and documented and undocumented movers. The Handbook moves beyond an understanding of the economics of migration, looking at the importance of love, skilled movers, food and identity in migrants' lives. It analyses the assumption that migrants follow direct pathways to new destinations where they settle, recognising the dynamic ways in which movers travel, following circular routes and celebrating new opportunities. Highlighting the challenges migrants face, disputes around belonging and citizenship are explored in relation to rising nationalism and xenophobia. The insightful studies of the choices migrants make around both perceived and real needs and resources will make this Handbook a critical read for scholars and students of migration studies. It will also appeal to policy makers looking to understand the complexity of the impetus to migrant movement, and the important role that culture plays.

Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This bookpresents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.

"Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing."

"Prof. Ibrahim Sirkeci s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing."

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"Svend Hollensen"

"University of Southern Denmark"

"Author of Global Marketing (Pearson)"