This book explores how cultural, social and political change happens through a unique analysis of the ‘ethical turn’ in skateboarding today. Insights shared by key change-makers and industry insiders cover themes including First Nations, Black and People of Color, skater-run creative innovations, anti-colonialism, anti-racism initiatives, and a growing focus on equity and empowering skaters historically discriminated against due to gender and/or sexuality. These dynamic changes are also connected to conceptual and theoretical frameworks from skate research, journalism, and sociology. This is a must-read for anyone interested in subcultures and social change.