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This book critically analyses the creation and effects of
spirituality as both discourse and practice in Japan. It shows how
the value of spirituality has been sustained by scholars who have
wished for a more civic role for religion; by the publishing
industry whose exponential growth in the 1980s fashioned those who
later identified as the representatives of this "new spirituality
culture"; by "spiritual therapists" who have sought to eke out a
livelihood in an increasingly professionalized and regulated
therapeutic field; and by the cruel optimism of an increasingly
precarious workforce placing its hopes in the imagined alternative
that the supirichuaru represents. Ioannis Gaitanidis offers a new
transdisciplinary conceptualisation of 'alternativity' that can be
applied across and beyond the disciplines of religious studies,
media studies, popular culture studies and the
anthropology/sociology of medicine.
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